The Coffee Bean & Tea Leaf Selects Blanchard Schaefer for Texas-Based Marketing and PR Support
Blanchard Schaefer Advertising & Public Relations has been named agency of record for Coffee Bean & Tea Leaf’s Texas franchisee. The agency will play an important role in the brand’s launch in the state, including advertising, public relations and interactive.
Austin, TX, October 09, 2009 --(PR.com)-- Blanchard Schaefer Advertising & Public Relations (BSAPR), an award-winning strategic marketing services firm, has been selected by The Coffee Bean & Tea Leaf’s Texas franchisee, Lone Star Bean, to manage marketing and public relations efforts to support its Texas stores.
With two locations in Austin, this is the state’s first exposure to this notable brand, which has 600 additional domestic and international locations.
“The cachet associated with this prestige brand is a fantastic addition to the agency roster,” said Ken Schaefer, president of BSAPR. “Coffee Bean and Tea Leaf is a premiere specialty retailer, and we’re thrilled to work with the top-notch leadership of the Lone Star Bean franchise group. A great brand, plus great people, is exactly the mix our agency seeks in a client.”
BSAPR will initially work on creating a market positioning for the Austin stores to distinguish the café’s local personality and flavor, while maintaining the integrity of the international brand. BSAPR will provide a 360-degree level of service, including managing the company’s interactive, customer loyalty program, direct marketing, promotion and public relations needs.
The Coffee Bean & Tea Leaf (CBTL) initially opened in California in 1963 and has since built a reputation for superior coffees and teas served in inventive combinations and flavors. CBTL’s Los Angeles locations are famous for its celebrity clientele, who flock to its comfortable locations for relaxation and conversation.
“Austin is an ideal location for CBTL to establish itself in Texas, and the city is fully embracing the brand and our local identity,” said Bill Duffy, chief operating officer of Lone Star Bean. “In selecting a marketing communications partner it was important for us to work with an agency that understands the brand immediately and can help us articulate a consistent message while infusing the individuality of each location. We found that with Blanchard Schaefer.”
About The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf offers more than 20 varieties of the finest Arabica coffee from specially selected estates around the world. Each bean is custom roasted daily at the roasting facility in Camarillo, Calif., resulting in the perfect roast every time, whether it is a light and subtle roast, a rich and smooth medium roast or a popular dark and distinctive roast. The company also produces and serves an extraordinary collection of more than 20 unique, hand-picked, premium whole leaf teas harvested globally from exclusive tea growing estates, including black, oolong and green teas, flavored teas, and several caffeine-free herbal and fruit infusions. To receive ongoing updates regarding The Coffee Bean & Tea Leaf in Austin, including upcoming events and special offers, visit www.CoffeeBeanAustin.com.
About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.
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With two locations in Austin, this is the state’s first exposure to this notable brand, which has 600 additional domestic and international locations.
“The cachet associated with this prestige brand is a fantastic addition to the agency roster,” said Ken Schaefer, president of BSAPR. “Coffee Bean and Tea Leaf is a premiere specialty retailer, and we’re thrilled to work with the top-notch leadership of the Lone Star Bean franchise group. A great brand, plus great people, is exactly the mix our agency seeks in a client.”
BSAPR will initially work on creating a market positioning for the Austin stores to distinguish the café’s local personality and flavor, while maintaining the integrity of the international brand. BSAPR will provide a 360-degree level of service, including managing the company’s interactive, customer loyalty program, direct marketing, promotion and public relations needs.
The Coffee Bean & Tea Leaf (CBTL) initially opened in California in 1963 and has since built a reputation for superior coffees and teas served in inventive combinations and flavors. CBTL’s Los Angeles locations are famous for its celebrity clientele, who flock to its comfortable locations for relaxation and conversation.
“Austin is an ideal location for CBTL to establish itself in Texas, and the city is fully embracing the brand and our local identity,” said Bill Duffy, chief operating officer of Lone Star Bean. “In selecting a marketing communications partner it was important for us to work with an agency that understands the brand immediately and can help us articulate a consistent message while infusing the individuality of each location. We found that with Blanchard Schaefer.”
About The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf offers more than 20 varieties of the finest Arabica coffee from specially selected estates around the world. Each bean is custom roasted daily at the roasting facility in Camarillo, Calif., resulting in the perfect roast every time, whether it is a light and subtle roast, a rich and smooth medium roast or a popular dark and distinctive roast. The company also produces and serves an extraordinary collection of more than 20 unique, hand-picked, premium whole leaf teas harvested globally from exclusive tea growing estates, including black, oolong and green teas, flavored teas, and several caffeine-free herbal and fruit infusions. To receive ongoing updates regarding The Coffee Bean & Tea Leaf in Austin, including upcoming events and special offers, visit www.CoffeeBeanAustin.com.
About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.
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Contact
Blanchard Schaefer Advertising & Public Relations
Thomas Moore
817-226-4332
www.bsapr.com
Thomas Moore
817-226-4332
www.bsapr.com
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