New York, NY, September 23, 2006 --(PR.com
)-- Friday's announcement came after the company stated its intent to focus on international growth through product development, innovation, brand building and other marketing capabilities.
This week's announcement comes as Tiffany Lauren lauched its new line of body care products.
Sheri Le Fleming Burrow, a former Miss New Zealand – Miss Oceania World, comes to TL with over 20 years experience at a senior marketing level. Sheri’s commitment to the Tiffany Lauren Australasian division states, “In a market where there is increasing competition, the Tiffany Lauren Range understands what drives, motivates and inspires its consumers. We would like to build a strong base of loyal clients with a true connection to the Tiffany Lauren Brand, which is well received with lasting appeal; therefore we will continue to offer unique and exclusive high quality products.”
Tiffany Lauren believe this successful individual, who pioneered New Zealand’s way forward in the Beauty & Day Spa business, will now make available her support to the Tiffany Lauren Range, providing specific experience and vast knowledge to benefit others and ensure continued success for the Tiffany Lauren Range within the Australasian market.
"Sheri will lead the development of world-class strategic marketing capabilities at TL by ensuring customer, shopper, chooser and user insights drive all aspects of our business," said Tiffany Lauren President Dianne Weinberg, in the official announcement of appointment.
Tiffany Lauren’s expression of style incorporates elements associated with fashionable living and the passion for the best in Beauty.