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Guide by Cell Releases MOBI Services

Cultural Institutions Can Now Extend Their Web Presence onto Mobile Phones

San Francisco, CA, October 11, 2009 --( Today Guide by Cell, the world’s leading mobile provider of mobile technology services to museums, cultural institutions and nonprofits, released a new MOBI service. This platform allows organizations to affordably create a vibrant visitor experience by making web content viewable from any internet-enabled cell phone.

Guide by Cell’s MOBI technology makes it easy to access multimedia rich content (videos, photos, audio, text, and web links). Content which was previously accessible only on the web or smartphones is now available to internet-enabled cell phone users. Over 50% of cell phone users in the United States currently own an internet-enabled phone, with that figure rising sharply.

The potential benefits for cultural institutions are extensive. Existing content can easily be repurposed into the MOBI platform, allowing institutions to take pre-existing content and add a fresh new twist to the visitor experience.

Visitors to these institutions can now take a self guided video and photo tour on their phone. They can browse online exhibition catalogs, view a map, engage in relevant social media sites, sign up for text message alerts about upcoming programs and view a schedule of the day. Visitors can even click a button to purchase tickets, buy a membership or donate.

“We are very excited about our new MOBI services. Every cultural institution has incredible information locked up on its web site. We can now easily make that content available to people visiting these sites in person, enriching their experience and creating a stronger bond,” said David Asheim, Founder and President of Guide by Cell.

“Through our MOBI applications visitors can find audio, video, photos and related links, all in one place – on their phone. Also for the first time, visitors can search and engage with social media while they are visiting their favorite cultural institution.”

“Guide by Cell prides itself as the industry pioneer in mobile technology, with a worldwide customer base exceeding 600 organizations. As the leader we continue to develop inexpensive solutions to connect visitor cell phones with a cultural institution to enhance each visit.”

About Guide by Cell
Guide by Cell is the official provider of mobile solutions to over 600 nonprofit organizations, including national and state parks, amusement parks, aquariums and zoos, libraries, universities, and art, science and history museums.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours and text messaging solutions for non-profits. The company also provides smartphone applications for Apple and Blackberrry. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.

Information about Guide by Cell Inc. can be found at Information about Give by Cell can be found at

Contact Information
Guide by Cell
Lori Shepherd

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