Eco Style Gurus Launch New Shopping Site

Uber eco chic Manhattan retailer, 2KH, launches a newly designed ecommerce web site featuring over 400 beautiful, environmentally-friendly products across seven categories: living, body, gourmet, baby, pet, jewelry and specialty.

New York, NY, September 25, 2006 --( Building on the success of their uber chic Manhattan boutique, the partners behind 2kh have launched a newly designed ecommerce web site ( ) that takes green living to a whole new level. Over 400 beautiful, environmentally-friendly products are offered across seven categories: living, body, gourmet, baby, pet, jewelry and specialty. The site's look and feel mirror that of the bricks and mortar store—clean and simple with lot's of white space to allow the distinctive products to stand out.

Filling a void in the marketplace and capitalizing on the burgeoning popularity of the organic movement, is the perfect online resource for these hyper-conscious times. Nearly 44% of Americans already purchase organic products, according to The Organic Trade Association (OTA). This penchant for organic goods has created one of the fastest growing segments of the overall consumer market, with sales expected to exceed $32 billion in the next ten years. "With green living finally coming into the mainstream, we wanted to show people outside of New York City that it's possible to live a stylish and sophisticated life while also being in balance with the world," says 2kh partner Mara Kloiber. "It's not necessary to compromise," adds co-founder and brother, Jim Kloiber, "A clean, tasteful aesthetic can be harmonious with a desire to make responsible choices."

Since opening nearly two years ago, the store has been an insider favorite with celebrities, fashion designers and neighboring gallery owners. With the launch of, the partners are making their trend-setting nature-inspired products available to savvy shoppers everywhere. Ranging from the truly practical to the fabulously decadent, the site offers a wide array of earth-friendly options such as luxurious organic cotton sheets in hip colors like chocolate brown and robin's egg blue; sculptural tabletop accessories crafted from sustainable materials like bamboo, palm wood and banana bark; several lines of natural soy and vegetable wax candles in heavenly scents such as Moroccan Rose and Basil & Lemongrass; the finest botanical skincare and hair care lines from around the world; organic teas, honey and sea salt; hand knit organic merino wool baby booties; delicate dangling twig earrings plated in 18K gold and much, much more. Prices range from $8 to $6,800. includes all merchandise featured in the company's Manhattan boutique as well as a selection of items offered exclusively online. In addition to the shopping portion of the site, also offers visitors helpful information on green design and building resources, tips on how to live a more environmentally friendly life and links to other like-minded eco businesses.

Jim Kloiber