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ViB Holdings, LLC

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Vacation in a Bottle Debuts in Vegas at the 2009 National Association of Convenience Stores (NACS) Conference

ViB Holdings LLC Brings Vacation in a Bottle to Las Vegas.

Dallas, TX, October 21, 2009 --( ViB Holdings LLC, creator and manufacturer of celebrity- favorite ViB (Vacation in a Bottle) today announced plans to bring ViB to Vegas for the NACS event. Vacation in a Bottle will be at the Las Vegas Convention Center chillin’ at the Killer Buzz Booth # 6718.

The 2009 National Association of Convenience Stores (NACS) Conference will be held Tuesday, October 20 through Friday, October 23 at the Las Vegas Convention Center. The NACS is expecting over 24,000 visitors and 1,300 exhibitors for this year’s trade show.

Vacation in a Bottle CEO, Travis Hollman, and the ViB team will debut ViB’s newest Mango Lime flavor and educate industry professionals and consumers on how ViB created a niche as the safe, family-friendly, feel good beverage in the exploding relaxation category.

ViB is presently distributed in Northern Nevada. According to Hollman, the company is currently in negotiations to bring ViB to the rest of the state, especially Las Vegas.

ViB has caught the attention of consumers, celebrity investors and media including Fortune Small Business, Good Morning America, The Washington Post, and ABC news.

“ViB has emerged as the leader of the relaxation category,” Hollman says.

“We are thrilled to be a part of this year’s conference. We strongly believe in our product and I enjoy the chance to share ViB with some of the most influential people in the food and beverage industry,” Hollman adds.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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