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IDX, Inc.

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A Custom IDX Solution Aids Smoke in Creating a Truly Custom and Personalized Online Real Estate Business

Custom IDX Broker software creates a sense of ease and efficiency for clients when executing their real estate search online.

Eugene, OR, October 24, 2009 --( Anneli Smoke has chosen to employ IDX, Inc. to create an overall more simplified, time efficient and user-friendly search function for her real estate website, by incorporating their primary product, the highly customizable IDX Broker software. This new Internet Data Exchange (IDX) technology addition has the capabilities to take raw listing data details from the Southeast Florida MLS (SEFL), and formats the information onto Smoke's site, to be viewed by potential home buyers as a seamless integration. Therefore, clients residing in Boca Raton, Florida and its surrounding areas will now have access to thousands of the most current and up-to-date property listings on the Southeast Florida real estate market, and all without ever being redirected from Smoke's website.

Five unique search options are available to Smoke's website visitors, for their browsing pleasure, those being: basic, advanced, map, address and listing ID, aiding in narrowing their search results, in efforts to find their ideal home. Potential home buyers can literally search every aspect and detail of a home, including everything from the number of rooms, to the roof type, to the landscaping and even the heating/ cooling system, helping to weed out having to view homes that to not match their search criteria, creating the most time efficient and hassle free property search on the web. Consumers also have the option of saving their specified search preferences and receiving automatic email alerts, coming directly from the SEFL, the moment a property matching their specifications becomes available.

Not only is this custom IDX solution beneficial to home seekers, but for Smoke as well. Via her personal administrative login section, she has the ability to control every portion of her online real estate business, and all from the comfort of her own computer. It is here that she can not only develop a sense of unique branding and personalization throughout each page of her website by editing her custom CSS and global wrappers, but she also has access to daily MLS updates from the SEFL, regarding property removals and additions, along with price increase and decreases. Smoke also has the resources to create custom XML codes and dynamic title tags, increasing her listings visibility, as well as their chances of being linked to major real estate search engines.

About Anneli Smoke
Anneli Smoke is a successful realtor and a key member of the Hammer and Hammer Realty Group, Inc. team. She prides her self on being an honest, trustworthy and extremely hard-working real estate professional, in a competitive market, and will do whatever it take to ensure that her clients find the home of their dreams in the most effortless and time efficient manner possible.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

Contact Information
IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401

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