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Company Used Case Study to Overcame Unspoken Objections to Prisoner-Based Workforce


Marketing Tool from John E. Fike Showcases Businesses Through Eyes of Satisfied Customers—Available for a Limited Time at Buy One, Get One 50% Off.

Lima, OH, October 28, 2009 --(PR.com)-- Several case studies written by John E. Fike are being used to overcome objections to services performed by incarcerated felons and increasing sales for Washington Correctional Industries.

Correctional Industries is a custom furniture and signage company run by the State of Washington that uses inmates for all production and installation services. The company, which can only sell to other state agencies, was created to offer job skills training to inmates to reduce recidivism rates and get the most out of state tax dollars.

Inmate involvement can raise concerns about product quality and onsite safety during installation, despite the fact that the company has never had any such problems. However, prospective customers seem uncomfortable raising the issue with sales reps.

To overcome this Correctional Industries uses three case studies to showcase their services through the eyes of satisfied customers. The positive viewpoints from other customers help alleviate concerns involving the inmates. The case studies also showcase the company’s capabilities and high level of customer service, providing Correctional Industries with a powerful marketing tool that increases sales.

Each case study was written by Lima, Ohio-based writer John E. Fike who’s been writing case studies, company profiles and web site content for over 12 years. To write the case studies Mr. Fike conducted in-depth interviews that reviewed detailed information about the projects and captured the perspective of each customer.

For a limited time, John Fike is offering a special deal on case studies. Anyone who contracts with Mr. Fike to write a case study or client success story by November 18, 2009, will get a second case study or success story of equal value at 50% Off. (Case studies must be scheduled for completion prior to December 31, 2009; call for pricing.)

More details about how Correctional Industries uses case studies to advance their business and the steps John Fike used to create these marketing tools can be found in a newly released document. The document is available online without cost at http://www.fikopy.com/case-studies/CI-case%20study.pdf.

Sample case studies written by John Fike for other businesses can be found online at http://fikopy.com/services.html.

For more information about getting a case study, company profile or web content written for your company phone John E. Fike at 419-371-2302 or send him e-mail to john@fikopy.com.

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Contact Information
John E Fike Copywriting
John E Fike
419-371-2302
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www.fikopy.com

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