Egypt Yellow Pages Now Offering Online Hotel Bookings

Cairo, Egypt, October 31, 2009 --(PR.com)-- Egypt Yellow Pages Ltd, the Local Search Company, announced today that its new service for booking hotels online directly is now live on Yellow.com.eg. This service is the result of its recent strategic partnership with HRS-Hotel Reservation Service Ltd.

Hotels is one of the most frequently searched categories on Yellow.com.eg and Mobile Yellow Pages, entered well over 100,000 times per year in English and Arabic. Yellow Pages users now have the added convenience of booking hotels online directly within the unique listing page of the hotel on Yellow.com.eg and Mobile Yellow Pages. Users simply click on the “book now” link, which appears on the listing page of the hotel, along with links to hotel contact information, websites, and maps.

"This partnership of online services for the leisure industry will greatly benefit both companies," said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. "HRS has just brought its services one step closer to a significant customer base in Egypt, while Egypt Yellow Pages Ltd has yet again offered its users a higher level of value-added services," added Mr. Lambert.

Germany-based HRS is recognized as an industry leader in facilitating a smooth and effortless online and mobile booking experience, with more than 250,000 hotels subscribing to its global online and mobile booking platform. HRS deals directly with more than 350 hotels across Egypt, all of which are represented on Yellow.com.eg. This system enables users to make direct reservations free of charge, with immediate confirmation and at continually-updated special HRS prices. The room prices quoted for chosen hotels are guaranteed for the reservation in question.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, in addition to delivering millions of page views on Yellow.com.eg electronic properties.

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