Blueberry Wave Joins Apteco Approved Partner Network

Leamington, Warwick, United Kingdom, October 31, 2009 --(PR.com)-- Blueberry Wave’s current offering, which includes data planning, database design, management and insight to drive communication programmes, is now enhanced by FastStats technology which provides the front end interface to a client’s database. The FastStats marketing data analysis software suite offers the latest visualisation, analytical and reporting techniques, enabling marketers to get their hands on their database so that they can understand their customers better and take appropriate marketing action as a result.

Blueberry Wave recently completed a successful FastStats implementation for an existing client that combines the Discoverer module with additional mapping and reporting functionality. The new FastStats solution, which is hosted and managed by Blueberry Wave, will allow their client to monitor sales centrally and analyse the value, volume and year-to-date sales across different territories and distribution channels.

James Alty, Managing Director at Apteco comments: “Apteco is pleased to welcome Blueberry Wave as a partner. Blueberry Wave can offer the data planning and database design skills necessary to build and support FastStats solutions and has solid implementation experience across clients from a broad range of industries. We look forward to working with them on future FastStats installations for their clients.”

Steve Schneekloth, Director at Blueberry Wave comments: “Blueberry Wave is delighted to offer our clients access to the FastStats software suite and look forward to working with Apteco on other exciting projects at specification stage.”

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