John Lenore & Company Introduces Vacation in a Bottle to San Diego Retailers
ViB Holdings LLC Announces Distributing Agreement with John Lenore & Company.
Dallas, TX, November 05, 2009 --(PR.com)-- ViB Holdings LLC today announced that the company has entered into an agreement with John Lenore & Company to bring the company's No. 1 selling relaxation beverage, Vacation in a Bottle (ViB), to local San Diego retailers.
“John Lenore & Company is the perfect match with ViB for our continued success as the leading relaxation beverage in the San Diego marketplace,” says Travis Hollman, founder and president of ViB. “John Lenore’s long history in the relatively new functional beverage category ensures we can build a great relationship between our product and all of San Diego’s major retailers.”
John Lenore not only operates his distributing company, but he also personally owns the brewery, Gluek, where ViB is made. Lenore has built a reputation for being ahead of the curve, also investing in Agave based products from Mexico.
“John has an entrepreneurial spirit that matches our brand personality,” Hollman explains. “He not only understands our brand, but has the credibility and strong retail partnerships that ensure our success in the San Diego marketplace,” Hollman adds.
Hollman says he expects San Diegans to embrace the natural ingredients and relaxation benefits ViB provides. And, beginning this week, southern Californians can purchase ViB at participating local 7-Elevens for $1.99.
“Energy drink fatigue has set in across the country; Americans are weary of sugary energy drinks and are demanding a healthier product to improve their focus. That’s where ViB comes in; this new kind of energy drink delivers a natural way to relax while enhancing focus and concentration. Plus, our two great tasting flavors, the original Pomegranate and our new Mango Lime have been blowing off the store shelves in other markets,” Hollman explains.
In addition, celebrities are snapping up the drink for its low calorie, low sugar benefits. Entertainer Jessica Simpson and Phoenix Suns forward Amar’e Stoudemire are just a few of ViB’s biggest fans. ViB also has a roster of powerful celebrity investors.
“ViB is undoubtedly the market leader. There is no competition as far as ViB is concerned” says Hollman.
About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the “funpreneurs” are at it again with their latest creation, ViB (Vacation in a Bottle).
ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.
And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”
ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer great, Marco Rivera.
ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Racetrac, United Market Street and many other independent retailers nationwide.
For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB - Vacation in a Bottle.
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“John Lenore & Company is the perfect match with ViB for our continued success as the leading relaxation beverage in the San Diego marketplace,” says Travis Hollman, founder and president of ViB. “John Lenore’s long history in the relatively new functional beverage category ensures we can build a great relationship between our product and all of San Diego’s major retailers.”
John Lenore not only operates his distributing company, but he also personally owns the brewery, Gluek, where ViB is made. Lenore has built a reputation for being ahead of the curve, also investing in Agave based products from Mexico.
“John has an entrepreneurial spirit that matches our brand personality,” Hollman explains. “He not only understands our brand, but has the credibility and strong retail partnerships that ensure our success in the San Diego marketplace,” Hollman adds.
Hollman says he expects San Diegans to embrace the natural ingredients and relaxation benefits ViB provides. And, beginning this week, southern Californians can purchase ViB at participating local 7-Elevens for $1.99.
“Energy drink fatigue has set in across the country; Americans are weary of sugary energy drinks and are demanding a healthier product to improve their focus. That’s where ViB comes in; this new kind of energy drink delivers a natural way to relax while enhancing focus and concentration. Plus, our two great tasting flavors, the original Pomegranate and our new Mango Lime have been blowing off the store shelves in other markets,” Hollman explains.
In addition, celebrities are snapping up the drink for its low calorie, low sugar benefits. Entertainer Jessica Simpson and Phoenix Suns forward Amar’e Stoudemire are just a few of ViB’s biggest fans. ViB also has a roster of powerful celebrity investors.
“ViB is undoubtedly the market leader. There is no competition as far as ViB is concerned” says Hollman.
About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the “funpreneurs” are at it again with their latest creation, ViB (Vacation in a Bottle).
ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.
And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”
ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer great, Marco Rivera.
ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Racetrac, United Market Street and many other independent retailers nationwide.
For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB - Vacation in a Bottle.
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Contact
ViB Holdings, LLC
Kate Hall
214.749.7767
www.VacationinaBottle.com
Kate Hall
214.749.7767
www.VacationinaBottle.com
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