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ViB Holdings, LLC

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ViB Expands Its Reach and Adds New California Distributor

Vacation in a Bottle Chills Out the Central Coast

Dallas, TX, November 06, 2009 --( Today ViB Holdings LLC announced a distributor agreement with California distributor, GBL Distributing.

The central California distribution company will add the leading relaxation beverage, Vacation in a Bottle, to its current roster of waters, sodas, spirits and functional beverages. GBL Distributing will bring ViB to retailers in Ventura, Santa Barbara, San Luis Obispo Counties, and the San Fernando Valley.

Vacation in a Bottle’s popularity has skyrocketed in recent months as evident in ViB’s reported 252-percent sales increase this year.

“ViB has emerged the market leader in the booming relaxation beverage category. There is no competition as far as ViB is concerned,” says Travis Hollman, co-founder of the revolutionary drink.

“We are excited about our partnership with GBL Distributing. Lately, America has become dissatisfied with energy drinks, and we are giving them something healthy, refreshing and beneficial. ViB is blowing off store shelves around the country and we are happy to collaborate with GBL Distributing to help chill-out California,” explains Hollman.

Celebrities are also snapping up the drink for its low calorie, low sugar benefits. Entertainer Jessica Simpson, Cincinnati Bengals sensation Roy Williams, and Dallas Stars forward Mike Modano are just a few of ViB’s famous fans and A-List investors.

Vacation in a Bottle is available at 7-Eleven and AM/PM stores in central California and online at

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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