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The Container Store’s Brand Advocacy Approach to Increasing Sales DFW American Marketing Association and the Container Store

Learn how the Container Store encourages their employees to be brand ambassadors to support their marketing efforts.

Dallas, TX, November 06, 2009 --( For the past 10 years, The Container Store has made the FORTUNE Magazine list of “100 Best Companies To Work For”. How do they do it? And what keeps them ahead of the competition even in tough economic times?

The Dallas/Fort Worth American Marketing Association is pleased to present Casey Shilling, Vice President of Marketing Communications, who will share how The Container Store continues to thrive when other companies are struggling. Shilling will present how The Container Store engages, empowers, communicates, and motivates their 4000 employees to serve as brand ambassadors for the company’s “Yummy” culture.

Shilling will also address The Container Store’s multi-pronged approach in their external marketing efforts, including, the use of traditional media campaigns (direct mail, catalogue, billboards, in store, etc), in conjunction with new media (interactive website and social media), and how they continuously measure their efforts to determine marketplace impact. To see an example of The Container Store’s social media activities, check out their Facebook site, where they encourage their customers to engage.

Event Takeaways:
· The strategy behind internal communications and training
· The power of employees as brand advocates
· The importance of an integrated marketing approach and measurement

To find out more about the Container Store culture, communications and the new role social media now plays, please join us for the next DFW AMA Executive Luncheon:

Brookhaven Country Club
3333 Golfing Green Drive
Dallas TX 75234 US
Wednesday, November 18, 2009
11:30 am - 1:00 pm

Pre-registration: DFW AMA Members $28 Non Members $38 includes hot lunch buffet

At the Door: DFW AMA Members $38 Non Members $48 includes hot lunch buffet

Seating is limited - Visit for additional information and registration.

Speaker Casey Shilling
While working at a Dallas-based public relations agency, Casey Shilling often spent time developing story angles with her clients from The Container Store, Kip Tindell (Chairman and CEO) and Garrett Boone (Chairman Emeritus). She found the company’s amazing corporate culture trailblazing – maybe even too good to be true. But when the retailer began looking for someone to bring the company’s public relations efforts in-house, it was that unique culture that prompted her to accept the challenge of developing this new department.

In 1997, Shilling joined the company as Public Relations Supervisor. She was later named Public Relations and Marketing Manager and then Public Relations Director. In 2003, she was promoted to Vice President of Marketing Communications, responsible for directing the retailer’s national and regional marketing, public relations, training and recruiting.

Shilling is responsible for managing all of The Container Store’s PR and marketing efforts including media relations, community relations, corporate communication, copy writing, new market launches, store openings and executive speech writing. Under Shilling’s leadership, The Container Store’s in-house PR team has secured high-profile media placements in outlets such as InStyle, Real Simple, Martha Stewart Living, Parents, USA Today, The New York Times, The Wall Street Journal, Oprah, Today, Good Morning America, CNN and HGTV.

About the D/FW AMA:
The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to:

Event Contact
Elissa Berchelmann
Press Contact:
Jeannie Odza

Contact Information
DFW American Marketing Association
Jeannie Odza
214 564 3309

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