Experts Connection Teleseminar Explores Facebook Essentials for Executives for Professional Networking

Career and Social Media Strategist Jason Alba Shares Tactics on How to Use Facebook as Part of an Effective Job Search Strategy

Novato, CA, November 07, 2009 --( In the past few years, Facebook has evolved to become the most popular social media website for professionals and businesses looking to establish an online brand. Facebook now has 300 million members (which is the population of the United States), which means new potential for executives. In the next sessions of Experts Connection (, “Facebook Essentials for Executives: Meet the ‘New’ Facebook,” Jason Alba, founder of and author of “I’m On Facebook: Now What???,” will show executives how to use Facebook as part of their career management program. The teleseminar is scheduled for November 18, from 4:00 – 5:30 p.m. ET (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (

Facebook is one of the fastest growing destinations on the web with approximately 120 million visitors each month. But how does it fit into your career strategy alongside LinkedIn, Twitter, and other social networks? Does Facebook even fit in an executive career strategy? In this teleseminar, Jason will explain what Facebook can do for your career, including:

How to navigate through the noise and clutter to find information relevant to you.
Learn how to set up your account, network, and separate your personal and professional contacts.
Learn how to use Lists, Groups, and Pages to market yourself just as other marketers use them in a commercial environment.
Learn how to develop search strategies that help you network your way into key companies, or to connect with industry contacts.
Learn how to communicate with your network contacts so they get to know you better.
Learn how to keep abreast of current issues and opportunities within your network so you can improve your relationships.
Learn how to find relevant contacts and audiences to develop your professional brand.
Also learn how to incorporate Facebook into your overall social media strategy.

“Facebook has become an important personal branding and networking tool, but understanding how to get maximum professional value from Facebook is not intuitive,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “Jason has made a close study of social media for professionals, and has developed some proven techniques to maximize visibility and manage your career with the help of Facebook and LinkedIn. This teleseminar will be invaluable for anyone using social media extend his or her personal brand.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Jason Alba
Jason Alba is the founder and CEO of and author of “I’m on LinkedIn – Now What???” and “I’m on Facebook – Now What???” After being downsized in 2006, Jason experienced the difficulties of conducting a job search first hand. Drawing on his extensive experience in computer software and IT, Jason analyzed the job search process and developed Widely acknowledged as a leading career management evangelist, Jason continues to spread the word to job seekers through his blog.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.


Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
Tom Woolf
415 259 5638