Traver Rains is Back

Heatherette’s former Co-Founder and Creative Director to debut new line, T. Rains, at Solis San Francisco holiday party, December 11th.

San Francisco, CA, November 11, 2009 --( Remember Traver Rains of Heatherette? Yes, the same Traver Rains who is Paris Hilton’s real bff, the who guest judged Project Runway’s season two and three finales, and hosted America’s Next Top Model five times! He's back and he's making his second debut at Solis on Market in San Francisco.

Since Heatherette, Travor has pursued his other passion, photography. One look at his new brand, T. Rains, and Traver’s photography brilliance is evident. The designer said, "My idea with this collection is to cross pollinate photography and tees - each tends to inspire the other. The cowboy thing is obvious, but I also felt like adding some sex and roughness to it - both in images and design.” T. Rains first season, Men’s Room Collection, is truly visionary. The new tees are screened with processed pictures from his own photo collection. Travor draws upon a similar glam, glitz, and color we came to expect from Heatherette, then adds a dose of racy vintage.

It’s rare and refreshing to see a designer with high-end credibility designing such a playful line. The entire collection features intriguing paradoxes. 60’s pop art collides with rugged retro western Americana. Runway designer designs Big Macs and naked cowboys. Beautiful artwork features animals smoking cigarettes. Travor’s fine photography creates potentially offensive, likely controversial, always witty, and ultimately brilliant pieces. If a New York hipster and rural upstate rancher had a fashionable baby boy, he would grow up to epitomize T. Rains.

Traver Will introduce T. Rains when he hosts the 5th Annual Solis Red Carpet Holiday Bash December 11th, co-hosted by Paris Hilton's new BFF Stephen Hampton. RSVP is required as these events are always full. RSVP to Solis on Market is located at 2231 Market Street, corner Sanchez. Doors open at 6PM.

Solis Company - SUSA Trading LLC
Sam Glaser