Denver, CO, November 11, 2009 --(PR.com
)-- Less than half of all U.S. companies use their customer database to drive marketing strategy, according to The State of the Customer Database, 2008, from Forrester Research. Those that do are most likely using “old-school” segmentation and versioning, which can take weeks or even months to process and implement. Meanwhile, RSR research shows that nearly 60 percent of retail promotions regularly reduce margins disproportionately to generated revenues.
It’s clear that marketers need a real-time, database-triggered solution for presenting the right offer to the right customer at the right time.
Customer Communications Group, Inc. (CCG), a full-service relationship marketing agency, addresses this concern in a new white paper available this month. Titled Simplifying Customer Centricity With Advanced Promotions Optimization Platforms, it is available as a free download at customer.com/forms/wp_COMP.php.
The white paper reviews the advent of cutting-edge optimization tools aimed at driving the most profitable traffic by selecting on-target marketing messages and offers, delivered through all channels with near-instant deployment.
It’s no secret that to stay ahead in today's challenging business environment, companies are searching for new and innovative ways to focus markdown dollars on the right customers, define optimum offer timing and leverage every touchpoint. In this CCG white paper, these challenges are reviewed, as are the benefits of today's sophisticated optimization platforms as a potential solution.
The publication also outlines the promotions optimization process and provides sample scenarios of how an optimization engine works in a real-world business setting.
In addition, the white paper briefly investigates the advantages of an optimizations platform from a technical point of view, reviewing how the right partner can actually reduce costs and the demand on a company's internal IT resources.
CCG has been providing cutting-edge loyalty programs and CRM solutions to national retailers for more than 30 years. For this white paper, CCG teamed with Pluris Marketing.
About Customer Communications Group, Inc.
Denver-based Customer Communications Group, Inc. (CCG) is a full-service customer relationship and direct marketing agency. As a pioneer in the field of customer relationship marketing, CCG has three decades of unparalleled experience in the B2B, B2C, retail, healthcare and financial services industries. CCG offers integrated, end-to-end expertise including strategic consulting, database marketing services, CRM program development, customer research, data analysis, data management services, creative execution, production services and ROI measurement — all focused on developing strong, lasting customer relationships. For more information, visit customer.com.
About Pluris Marketing
Pluris Marketing enables marketers to optimize the value of each consumer engagement — anywhere and as it happens — resulting in higher conversion on sales, marketing and service interactions. The firm also helps marketers better understand consumers, generate key insights from their behavior and engage them in the most effective way across traditional and interactive messaging channels. For more information, visit www.plurismarketing.com.