Santiago, Chile, November 12, 2009 --(PR.com
)-- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced AndinaTech with its project ClubMovistar, mobile loyalty program, as a finalist for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
“We are delighted to be nominated one of the finalists for these awards. AndinaTech has been able to build strong technology base and market knowledge in this dynamic environment, applying it into solving marketing needs for major corporations as far as innovation, communication and sales channels. We are also proud to collaborate positioning Latin America as leading edge technology provider capable of creating award-winning mobile products.” said Ana Paola Teixeira, CEO, AndinaTech.
For developing the project, AndinaTech used the company’s authoring SAAS (software as a service) tool, which provides a web based platform created for designers to build java applications with no programming knowledge. With the ClubMovistar application, customers can check new products and offers, can click-to-call in order to communicate with customer care, can choose to go online to see other products (click-to-browse), can send SMS requesting information and can also refer the application to friends from the phone’s contact list.
“Our judges were impressed with AndinaTech’s Mobile Loyalty program, which clearly represents a highly successful marketing campaign utilizing the uniqueness of the mobile platform,” said Mike Wehrs, president and CEO of the MMA. “Reinforcing our industry’s best practices and advertising guidelines, the MMA is pleased to honor exemplary campaigns like this.”
The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA’s highly anticipated awards ceremony serves as the concluding event at the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
AndinaTech is a regional leading Mobile Marketing and Media company. Founded in 2000, the company has offices in Chile and Brazil and operates also in Argentina, Uruguay and Peru. With strong partnerships around the globe, AndinaTech has become a trend setter in the local industry, pioneering on mobile edge technology and proprietary java development for mobile. Among several innovation initiatives, the company created the first Mobile Applications Incubator, mentoring and providing young professionals all tools needed to excel in the mobile developer career. For more information, please visit www.andinatech.com.