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ViB Holdings, LLC

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Soda Express Inc. Will Bring the Popular Relaxation Beverage ViB to Retailers in the Portland Area

Relaxing ViBes Arrive in the Northwest

Dallas, TX, November 12, 2009 --( ViB Holdings LLC, the company behind the leading relaxation beverage, ViB, today announced a distributor agreement with Soda Express Inc.

The Oregon-based distribution company will deliver ViB to the greater metro Portland area and cover regions as far north as Vancouver and as far south as Salem. Soda Express Inc. is a non-alcoholic beverage distributor specializing in water, soda, energy drinks and functional beverages.

“As a specialty beverage distributor, we are happy to deliver ViB to local retailers. ViB is at the forefront of the booming relaxation beverage category, and we expect it to be a huge success in our market,” says Keir Mellor, Owner, Soda Express, Inc.

This agreement couldn’t come at a better time for ViB. “We are happy to collaborate with Soda Express at a time when the relaxation category and Vacation in a Bottle are gaining momentum. Oregon is a great market for ViB. We are just trying to keep the shelves stocked!” says Travis Hollman, co-founder of the trendsetting drink.

Vacation in a Bottle’s popularity has skyrocketed in recent months as ViB Holdings LLC reports a 252-percent sales increase for ViB this year.

Vacation in a Bottle was the original relaxation beverage and the first to gain market share, distribution and consumer appeal. In addition, ViB is dominating the competition as consumers become educated on the Melatonin vs. non-Melatonin debate.

“Consumers are starting to realize that sleepy isn’t the same as relaxed, and they are retreating from Melatonin-based beverages that have bad side effects. Check the labels and be a smart consumer. ViB contains healthy B vitamins and L-theanine, the same amino acid that gives green tea its calming effects,” explains Hollman.

Celebrities are also snapping up the drink for its low calorie, low sugar benefits. Entertainer Jessica Simpson, Cincinnati Bengals sensation Roy Williams, and Dallas Stars forward Mike Modano are just a few of ViB’s famous fans and A-List investors.

Vacation in a Bottle is available at Albertsons, Jacksons and Dairy Mart stores in Oregon and online at

For more information please visit or

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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