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ViB Holdings, LLC

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Cincinnati Bengal Roy Williams Invests in Leading Relaxation Beverage, Vacation in a Bottle

ViB Holdings LLC Announces Celebrity Investor.

Dallas, TX, November 13, 2009 --( Americans everywhere are embracing the new relaxation beverage trend that is sweeping the nation. Vacation in a Bottle, ViB, is the original, family-friendly relaxation beverage that delivers a calm and focused effect.

“People are over caffeinated and stressed-out. Vacation in a Bottle is a natural solution that helps you unwind and stay focused. It is a healthy, functional beverage that fits any lifestyle,” explains Travis Hollman, co-founder of the trendsetting drink.

Travis also notes that the brand has major star power behind it. “Our investors are some of our biggest fans. We’re happy Roy Williams is on board. He loves the great taste and calming effects ViB delivers.”

Roy Williams, the notable wide receiver for the Cincinnati Bengals, has been involved with Vacation in a Bottle since its inception.

“This is a great investment opportunity. I am happy to join the ViB team as they set out to de-stress America. ViB tastes great and makes you feel good. It helps me unwind after big games,” says Roy Williams.

The football great joins other professional athletes and celebrities that have invested in the popular beverage. Green Bay Packer Marco Riviera and Dallas Stars forward Mike Modano are just two of the famous athletes behind Vacation in a Bottle.

ViB’s two flavors, the original Pomegranate and the new Mango Lime, are blowing off store shelves across the country as momentum builds in the relaxation beverage category.

“ViB sales are up 252-percent his year. You can’t get that kind of return on your money anywhere else in this economy,” Hollman says.

For more information about ViB, please visit ViB can be purchased at online at

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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