Haralambos Beverage Co. Brings the Leading Relaxation Beverage to California

Southern California Emerges as New Front for Relaxation Beverage War

Dallas, TX, November 14, 2009 --(PR.com)-- Today ViB Holdings LLC announced an agreement with Haralambos Beverage Co. to bring ViB to key outlets in Los Angeles, Orange, San Bernardino and Riverside counties.

“Southern California is a big market for ViB. We just entered a retail distribution agreement with 7-Elevens and AM/PMs through the area. We are happy to bring our product to the west coast,” says Travis Hollman, co-founder of the best-selling drink.

Hollman also notes that Vacation in a Bottle was the original relaxation beverage and the first to gain market share, distribution and consumer appeal. In addition, ViB is dominating the competition as consumers become educated on the Melatonin vs. non-Melatonin debate.

“Consumers are starting to realize that sleepy isn’t the same as relaxed, and they are retreating from Melatonin-based beverages that have bad side effects. Check the labels and be a smart consumer. ViB contains healthy B vitamins and L-theanine, the same amino acid that gives green tea its calming effects,” explains Hollman.

“Our product has been flying off the shelves across the country, and we expect Californians to be really receptive. They can appreciate the relaxing, feel-good effects that ViB delivers.”

“The relaxation beverage category is still new but has a lot of potential. Vacation in a Bottle was one of the first entrants and is quickly moving to the forefront of the category. We are excited about the partnership and we expect ViB to be a hit,” says Tony Haralambos, President, Haralambos Beverage Co.

“This is an exciting time for ViB. We are launching new markets everyday and we’re happy to announce that ViB sales are up 252-percent his year,” says Hollman.

For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings, LLC
Kate Hall