Internet Direct Response, Inc.
Internet Direct Response, Inc.

DAP Body Spray Website Goes Live

Internet Direct Response, Inc. announced that their latest client website,, has gone live with NBA Superstar Allen Iverson as the lead spokesperson for the Barelle Development product: DAP Body Spray for Men.

Raleigh, NC, October 04, 2006 --( Barelle Development has signed basketball superstar Allen Iverson as its spokesman for DAP Body Spray for Men. The deal is for three years and financial terms were not disclosed.

The DAP brand and the perennial all star share many of the same virtues, symbolism not lost on Iverson. "I am very excited to be a part of the DAP movement," said Iverson. "I only endorse products I believe in, and I believe in this product and this brand."

"The DAP brand is built upon respect, recognition, and loyalty. Allen Iverson has few peers when it comes to those qualities," said Frank Barone, CEO of Barelle.

"Internet Direct Response, Inc. (IDR) has unmatched Internet experience and creativity that will undoubtedly add value to the DAP brand image," said Barone. "As a leader and innovator of online Direct Response marketing, IDR will play a vital role in the design and development of the DAP website (, as well as the management of online advertising through viral and traditional marketing avenues."

IDR VP of Sales, David Gervase, feels that DAP and Iverson are a perfect fit. “After working with Frank Barone for the past two years on other projects, I immediately jumped at the chance to be a part of the DAP project when he approached us about it. Barelle is becoming a Direct Response powerhouse and I feel honored that they choose IDR to lead the Internet marketing campaign on their DAP Body Spray product line. The combination of a superstar like Allen Iverson and Barelle is a strong indicator, that DAP will become a huge success.”

DAP Body Spray will be available in three fragrances: Crew, True, and Chill and will initially only be available directly to consumers at

About Barelle Development, LLC. : Barelle, a subsidiary if Barmensen Development, LLC, was founded in 2005 in New York to bring innovative new products to the consumer market via Direct Response advertising. Barelle is poised to take the body spray industry by storm with DAP Body Spray for Men by utilizing their knowledge of Direct Response marketing. For more information on DAP, please visit the official website at:

About Internet Direct Response, Inc. (IDR): Internet Direct Response, Inc. was established in January of 2003 in Raleigh, North Carolina. The founders of IDR have a combined sixty years of marketing experience and over 15 years of Internet marketing experience. IDR was created to provide its clients with an aggressive and unique method to increase Internet sales, conversion rate, and profits.

In addition to the main headquarters in Raleigh, North Carolina, IDR has an office in Dallas, Texas and recently opened an office in New York. For further information, please contact Internet Direct Response, Inc. by phone at 919-418-0908 or visit us on the web at

Internet Direct Response, Inc.