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ViB Holdings, LLC

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Arizona Consumers Now Have a Healthy Choice Among Relaxation Beverages

VIB Arrives at Arizona Albertsons

Dallas, TX, November 15, 2009 --( ViB Holdings LLC, creator and manufacturer of ViB (Vacation in a Bottle) today announced that the happy, relaxation beverage can be found in Arizona Albertsons stores.

“Our partnership with Albertsons is instrumental for our brand. Albertsons is one of the premier retailers in the U.S., and we are proud to collaborate with a company that has more than 100 years of retail experience,” says Travis Hollman, co-founder of Vacation in a Bottle.

Vacation in a Bottle is a family-friendly beverage that contains L-Theanine, the same amino acid that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, caffeine-free, beverage that relaxes, while increasing focus and concentration.

“ViB was the first relaxation beverage to gain market share and distribution. It ignited the relaxation trend. People are over caffeinated, stressed out and jittery from energy drinks. ViB delivers focus and relaxation without negative side effects. It’s a healthy lifestyle beverage that everyone can enjoy,” explains Hollman.

Americans are growing weary of energy drinks and extreme relaxation beverages with unhealthy ingredients like Melatonin.

“Now Arizona consumers have a choice. They don’t have to buy a drink with Melatonin or Valerian Root to relax. They can choose the healthy alternative, ViB. It has the L-theanine equivalent of drinking five cups of green tea, and right now we have great introductory pricing,” says Hollman.

“Our product is flying off the shelves across the county and we are expecting ViB sales to hit $6 million this year,” adds Hollman.

“In 2008, when we first created ViB, we set out on a quest to chill-out the nation, and working with Albertsons brings us one step closer to our vision.”

For more information about VIB visit

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun.

Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle)

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market.

ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or
follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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