Hilton Melbourne South Wharf Launches Online Video Marketing Campaign Through McLaren Media

Engaging the services of McLaren Media's video optimisation and deployment platform, the Hilton Melbourne South Wharf has successfully launched its first video campaign across Social Networking Channels YouTube, DailyMotion, Yahoo and several others.

Sydney, Australia, November 17, 2009 --(PR.com)-- The new Hilton Melbourne South Wharf has launched a combined TV and Online Video marketing campaign promoting its contemporary stylings, plus sophisticated bars and restaurant with an amazing $229 a night special rate, including breakfast.

You can check out the video and details on YouTube:


Grant McNicol, McLaren Media Sales & Marketing Director, said "The Hilton brand is synonymous with innovation and definitely a leader in all aspects of the hotel and hospitality industry. The campaign we are running with the Hilton Melbourne South Wharf is to gain a better understanding of how video content across video sharing sites can enhance the properties marketing efforts and deliver clear ROI's. We expect to gain considerable insight into the value of video marketing through our rich suite of analytics including aggregated views, engagement levels, viewing drop-off points, key search terms and referral sites."

Hilton Melbourne South Wharf:
Set in the heart of South Wharf, an area set to become Melbourne's newest business and dining precinct, the stylish Hilton Melbourne South Wharf hotel is located conveniently close to the airport and the cosmopolitan city centre.

Successfully deployed sites include:

Yahoo Video, MySpace, Metacafe, DailyMotion, Blip.TV, Veoh, ebaumsworld, viddler, sevenload, facebook and Zoopy.

McLaren Media Press Contact
Grant McNicol
Sales & Marketing Director
Mclaren Media
Tel: +61 2 9231 5320
Fax: +61 2 8915 1358
Email: marketing@mclarenint.com

McLaren Media
Grant McNicol
+61 2 92315320