Noosa Heads, Queensland, Australia, July 28, 2009 --(PR.com
)-- Fresh from a complete redevelopment the new Edward Stripe online store includes a range of new and unique products and services for customers.
"Some things have stayed the same, such as our Edward Stripe Classic Cut men's business shirts which remains timeless, just as our customers like them" said Andrew Dobson, managing director of Edward Stripe.
"Some things are in response to customer feedback, such as our new range of Slim Cut business shirts that are discretely tailored for men who prefer slimmer body fittings" said Dobson. "Introducing this new range enhance the Edward Stripe style and customer choice."
"Some things are unique and new" said Dobson. "We have launched the Edward Stripe CLUB loyalty program that features exclusive benefits and rewards. Customers who join the club, earn Points with every purchase, and then redeem their Point for rewards from our range. Maintenance of the program is built into our new website to make it easy for our customers".
"A new service called "Ask our Butler" is devoted to providing ongoing assistance and promoting dialogue with customers" said Dobson. "Mark Johnson of Magnums Butlers manages this new initiative and he is dedicated to bringing a "pinch of elegance, a dash of style and practical service".
Edward Stripe's new ranges of accessories and personalised gifts are being developed in conjunction with fine artists whose practice includes sculpture, painting and digital art.
Cufflinks in art glass are handmade originals by internationally recognised Australian artists. Lisa Cahill produces an elegant range using kiln-formed glass with silver leaf. Paul Mason produces a seemingly endless number of designs with skillful lampworking techniques.
Neckties by American artists Sovereign Beck are made in limited quantities, hand stitched in New York. The collection is made using 100% fine wool suiting fabrics with a distinct design aesthetic to complement Edward Stripe shirts.
Skin Care products for men and women are handmade by SAYA near Edward Stripe's home in Noosa Heads, Queensland.
"The Edward Stripe story continues and is inspired and shaped by our customers; men and women who share our appreciation for timeless elegance, quality craftsmanship and attention to detail." said Dobson.
"How you address the world is crucial in both business and life. We are committed to creating products with sophisticated style to outfit you with cool confidence and carry you through any situation, from your first job interview to your pinnacle promotion, your overseas business trip to your weekend getaway, from your engagement party to your child’s graduation."
Edward Stripe as a company remains connected, aware of the changing world and at ease with new directions.
"We enjoy expanding the possibilities of online communications and our unique “Ask our Butler” service opens a wonderful customer dialogue in pursuit of elegance and style." said Dobson. "We believe in supporting creativity and adapting aspects of fine art to our products. The incredible talent of selected artists has begun to reflect in our range of cufflinks, neckties and gifts. We are proud to deliver products with a style that is international in class and Australian in sensibility."
"The most important part of our Edward Stripe story will always be how we listen to customers" said Dobson. "We appreciate and value responses about their experience with us or any of our products; what they love, what they miss, or what they would like to see more of." said Dobson.
About Edward Stripe
Edward Stripe is proudly Australian owned and operated. We supply Australian designed, handmade quality men’s and women’s business shirts to people who value timeless, sophisticated style. Our unique range of accessories includes neckties and cufflinks produced by artists whose oeuvre includes sculpture, abstract painting and digital art for the production of fine textiles and wearable art. At Edward Stripe we try to enhance your online shopping experience with our ‘Ask our Butler ’ service devoted to providing you with ongoing assistance. The “Edward Stripe CLUB” is our loyalty program featuring exclusive benefits and rewards. Join the club, earn Points with every purchase, and redeem your rewards from our range. It’s that easy.