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Would You Put Your "Healthy" Lunch in a Toxic Container? GreenSmart Has the Bag for You

Grass Valley, CA, November 18, 2009 --( GreenSmart, a global brand of eco-friendly bags and cases, takes “brown-bagging it” to a new level. The same lab-tested, non-toxic Neogreene that revolutionized computer transport and storage now does the same for food with GreenSmart’s new lunch bags. These stylish, colorful bags do everything a lunch bag should do—insulate and protect—without harm to the food, the consumer, or the environment.

The practice of bringing lunch from home has seen a revival in recent times. With new awareness of the toxicity of certain chemical-based materials, the time for Neogreene lunch bags has come. While people don’t want toxins near their food, they do want their foods and beverages kept warm or cold and safe from being squished. GreenSmart’s lunch bag collection includes three styles: “old school” Margay, the more progressive Javan, and the hip Sifaka; each offers all the benefits of Neogreene, fully closing compartments, and details varying to meet a range of needs. Each is available in four stylish color combinations.

GreenSmart was inspired to develop Neogreene by an increasing awareness of the problems associated with toxic, stinky neoprene, best known for wetsuits. Neoprene, whose value has long been recognized in the automotive and electronics industries, “smells” because it contains powerful toxins like formaldehyde and toluene, now linked with cancer and developmental problems. California’s Proposition 65 brought to public awareness the need to avoid these substances. (GreenSmart’s toxicity report can be viewed on their website.)

Neogreene is refreshingly absent neoprene’s telltale “chemical” smell. Using water-based adhesives, Neogreene offers the same stretch, cushion, durability, and insulation as neoprene, but uses 25% less petroleum and 25% less energy in manufacturing. It is also 50% lighter, reducing transportation costs. Because it uses closed-cell rather open-cell (sponge-like) construction, it cannot absorb moisture, resulting in a hygienic, mold- and mildew-resistant, washable fabric. These properties make it an obvious choice for food and beverage containers.

“With toxins so pervasive in our environment, we desperately need non-toxic containers for foods and beverages,” says Vice President and co-founder Debbie Williams. “People are beginning to catch on about organic foods, but why would you want to put your organic apple into a toxic lunch bag?”

GreenSmart earned recognition earlier this year for being the first western Nevada County, Calif. business to be green certified by Keep the Sierra Green. Keep the Sierra Green awards certification to businesses that follow sustainable economic and ecological practices; GreenSmart has been recognized for their “valuable contributions to reduce waste, increase efficiency, and protect the health and vibrancy of the Sierra Nevada.” The designation also makes responsible choices easier for the customer, with so many businesses calling themselves “green” that the term has lost meaning.

GreenSmart, based in Grass Valley, Calif., has been making bags and accessories since 1995. Under the name Shoreline, they initially made the products by the same methods as other suppliers, switching to eco-conscious materials in 2006 and introducing Neogreene in 2009. Their laptop bags, briefcases, and other items are sold nationwide through college bookstores and luggage and specialty stores, as well as at numerous e-tailers online. Interested consumers can learn how GreenSmart’s products are better for the planet by visiting

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Debbie Williams

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