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Receive press releases from By Email RSS Feeds: Announces an All New More Social Look; It’s All About Recipes, Cooks and Healthy Eating

Leading Online Recipe Site Launches an All New Look Based on Current Needs of Home Cooks.

London, United Kingdom, November 18, 2009 --(, a leading recipe website, today officially announced its new look that makes it more social with enhanced user experience. With an excellent growth over the past year, the site has drastically increased its user as well as recipe base, all of it being user contributed. The recipe-focused social site, where home cooks share and discover new food experiences through recipes, photos, ratings, profiles, reviews, tweaks and more, is rapidly expanding globally and gaining on its status as one of the leading global recipe site.

The new change brings in the current needs of home cooks, incorporating valuable user feedback. This change makes all about Recipes, Cooks, and Healthy Eating.

The recipes section now comes with enhanced user experience, where users can easily find those great popular recipes, but what is exceptional are the experience of browsing, selecting ingredients and easily finding the recipe that they are looking for. There are various ways of browsing recipes including browse by tags, browse by categories, browse by cuisine, browse by ingredients and most importantly browse by healthy eating. If users are looking for a particular recipe then the smart search is the best option.

Cooks section at brings various social features which allow home cooks to find, connect and share with other cooks from across the globe. Finding cooks is as easy as finding them by their interests and/or region, besides finding from the recipe, photo or review they have posted.

The new look also brings a considerable focus on Healthy Eating, a main section featuring healthy recipes and information around the same. Recipes that are healthy display an icon that denotes this factor. This makes an easy choice for all those who want to try a healthy dinner or even those who follows a continuous healthy diet.

Though some of these changes were visible few months before the official launch, those were in beta to ensure it is accepted well by the existing users of The new look also eliminated few old-web features such as forums and menu creation abilities that were present in the website.

123Recipes is a leading recipe web site featuring Recipes, Cooks and Healthy Eating. 123Recipes has thousands of free recipes - all created, tasted and reviewed by home cooks from across the globe. With continuously growing recipe base - relies solely on user-contributed content mixed with advanced technology features to make cooking fun and easy for everyone. is a privately-held company. For additional information please visit:

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Kevin Webb
+44 203 371 9843

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