Portland Native Travis Hollman Brings Vacation in a Bottle to Pacific Northwest

Focus and Relaxation Drink Available at Albertsons Stores.

Dallas, TX, November 20, 2009 --(PR.com)-- Today ViB Holdings LLC announced a retail distribution agreement with Albertsons to carry the leading relaxation beverage, Vacation in a Bottle, in stores throughout the Northwest.

“Working with Albertsons is instrumental for our brand. Albertsons is one of the premier retailers in the U.S., and we are proud to collaborate with a company that has more than 100 years of retail experience,” says Travis Hollman, co-founder of Vacation in a Bottle and Pacific Northwest native.

Vacation in a Bottle can be found in approximately three dozen Idaho stores, 50 Oregon stores, and 75 Washington stores. In addition, more than 40 Montana and Wyoming locations will carry the happy relaxation beverage.

Vacation in a Bottle has emerged at the forefront of the beverage category and on the safe side of the melatonin vs. non-melatonin debate.

“Consumers are starting to realize that sleepy isn’t the same as relaxed. We see them retreating from melatonin-based beverages that have negative side effects associated with sleep aids and high sugar drinks. ViB contains healthy B vitamins and L-theanine, the same amino acid found in green tea. It helps you focus and has no harmful side effects,” explains Hollman.

In fact, ViB has the L-theanine equivalent of five cups of green tea. “ViB gives consumers a calm focus, which is very different from a jittery, caffeinated feeling. And, the B vitamins keep your energy up. You can enjoy ViB at work, school or at home. It fits any lifestyle,” says Hollman.

Consumers across the country are snapping up ViB for its feel-good effects, and they aren’t alone. Professional athletes and celebrities love ViB so much they’re investing in it.

Cincinnati Bengals sensation Roy Williams and Green Bay Packer Great Marco Riviera are just two of ViB’s famous fans and A-List investors who are happy on and off the field since ViB Holdings LLC just reported a 252-percent increase in sales this year.

“We are launching new markets everyday on our quest to de-stress America. It’s an exciting time for our company,” says Hollman.

For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB (pronounced Vibe) is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit their official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings, LLC
Kate Hall