Vacation in a Bottle Signs New Northwest Distributor

Columbia Distributing Brings Relaxation and Focus to the Northwest.

Dallas, TX, November 21, 2009 --( Travis Hollman, Portland native and President and co-founder of ViB Holdings LLC, is bringing his popular relaxation beverage Vacation in a Bottle to the Northwest in an agreement with Columbia Distributing.

Columbia Distributing is one of the nation’s largest malt beverage, wine and non-alcoholic distributors headquartered in Portland, OR. Vacation in a Bottle will be offered with their existing wine, beer, sodas, teas and water product lines.

“I am happy to bring ViB to my hometown in Oregon. I am a proud Jesuit High School graduate and University of Portland alumni. We are expecting a great response from our Northwest consumers. Everyone who tries ViB, loves it!” says Hollman.

“We are happy to partner with such a reputable distributing company in the Northwest. Our product is gaining popularity across the country and this agreement helps us get ViB to thousands of people in Oregon and Washington,” explains Hollman.

Hollman notes that Vacation in a Bottle was the original relaxation beverage to deliver a calm focused effect, and the first to gain market share, distribution and consumer appeal.

“It is important for consumers to be educated on this new relaxation category. ViB helps you unwind but it also helps you focus. The B vitamins help you stay alert and give you a calm energy and the L-theanine is what gives ViB the relaxing effect,” explains Hollman.

In fact, ViB has the L-theanine equivalent of five cups of green tea.

“This is an exciting time for ViB. We are launching new markets everyday and we’re happy to announce that ViB sales are up 252-percent his year,” says Hollman.

Vacation in a Bottle is available at Albertsons, Jacksons, Fred Meyers, 7-Eleven, and Dairy Mart stores in Oregon and Washington and online at

For more information about ViB, please visit

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB (pronounced Vibe) is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings, LLC
Kate Hall