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Bucky, Inc.

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Bucky Launches New E-Commerce Web Site for Consumers and Wholesale Customers

Luxury comfort product manufacturer's e-commerce portal now services both retail consumers and wholesale partners for secure and easy ordering of travel, spa and gift products seen in multiple hit TV shows.

Seattle, WA, November 21, 2009 --( Comfort products manufacturer, Bucky, Inc., today announced the launch of a redesigned and enhanced e-commerce web site ( The new Web Site, features an e-commerce portal where both retail consumers and wholesale partners may securely and easily order the luxury comfort travel, spa and gift products seen in multiple hit TV shows, and which have made the Bucky brand so recognizable.

Besides the original “Utopia” u-shaped pillow, filled with buckwheat hulls; the original Bucky “Eye Shades with Earplugs;” and, the “Duo Bed Pillow,” filled with millet hulls on one side and buckwheat hulls on the other, provides customers with the ability review and purchase any of its eco-friendly, washable and heatable/chillable comfort product offerings.

"We very are excited about the new site,” said Tom Shoaf, Bucky’s President and COO. “In particular, beyond the fact that the site emphasizes some fantastic imagery of our products with smoother and more intuitive navigation, the secure checkout and purchase processes are much faster and simpler for consumers to manage. Add to those aspects the addition of a secure site that caters to our wholesale partners, and we have the best of both worlds. It’s a great site for consumers interested in Bucky products, and a tremendous tool for our wholesale partners interested in product bundles and the marketing tools that will help them more easily sell and describe the Bucky products on their store shelves and online catalogs.”

Bucky’s re-designed Web Site, designed in-house by Director of Product Development & Marketing, Catherine Hubert, and implemented by highdive of Seattle, includes multiple enhancements, specifically:

· Image-driven navigation to help customers easily choose the right product immediately
· Out-of-stock alerts
· Easily accessible, detailed product information, including product specifications and care instructions
· A fully secure, 2-step checkout process that includes the ability to pay by Credit Card or via PayPal

“Bucky is committed to providing solutions that improve the experience of our customers and the performance of our wholesale partners,” said Shannon Peters, Bucky’s CFO. “Bucky’s new web site is designed to connect us more closely with our customers, and, conversely, to connect our customers more closely with Bucky.”

About Bucky (See
Bucky was founded in 1992 to design, manufacture and market comfy new pillows filled with natural buckwheat hulls. Bucky's original buckwheat U pillow, a marvel of simplicity, coziness and soothing comfort, quickly caught the attention of top retailers across the USA. Pretty soon millions of people were bonding with their Buckys! Since then Bucky has grown and evolved its product line to include products that help people relieve tension, soothe stress, and stay comfortable at home, at work, or on the go. Buckys are sold in stores and online through thousands of well-known retailers across the USA and overseas. Just one touch and you understand why Bucky is America's favorite comfort accessory. Huggable and downright addictive, no wonder so many folks say "I love my Bucky!"


For more information about the Bucky product line, visit, contact us at or call 1-800-692-8259 (1-800-MY-BUCKY).
Contact Information
Bucky, Inc.
Shannon Peters
(800) 692-8259

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