Wokingham, United Kingdom, November 26, 2009 --(PR.com
)-- Alan Rutherford, former CEO of Digitas Global and ex-Head of Media at Unilever plc, comments on his decision to take a pivotal role in the future of one of the UK’s top 10 B2B marketing agencies:* Volume Group Ltd.
“Digital is fundamentally changing the approach to brand communication both in the B2B and B2C world. It’s impacting consumer behaviour, how consumers perceive brands, how they use media and how they purchase brands.
“Understanding the role that digital plays, how to execute digital solutions, plus real-time tracking, intelligent reporting and digital interaction are key. Volume is world-class in this area and the team has great ambitions to further build leading-edge capabilities.”
Volume Group Limited is an independent agency group that combines a variety of strategic, creative and technology-development communication disciplines for some of the world’s leading B2B brands. Through strategic consulting and planning across both business process and marketing execution, Volume is now one of the most experienced consulting and creative agencies working across B2B sectors, including technology, hardware and industrial verticals.
Chris Sykes, CEO, talks about how he sees Alan’s energy and drive adding to the group’s future success:
“With Alan’s experience as VP of Global Media for CPG giant Unilever, we are sure he can help us scope out leadership within the organisation to handle some of the increasing CPG client enquiries. With 21% growth this financial year and plans to expand our headcount by 30% in the coming financial year, Alan will be instrumental in helping us to take our inherent capability to measure, measure and measure some more; mould it and deliver it to B2C scenarios.”
Volume currently works for brands including Oracle, Dell and the entrepreneurial success-story Vets Now. This work supports both regional and global campaigns, as well as the measurement of pipeline performance through transactional marketing dashboards and CRM integration into campaigns.
The Volume Professional Services Practice also works with some of the world’s leading industrial and engineering organisations, including The Linde Group, BOC and ESAB.
*B2B Marketing Magazine Agencies League Table 2009
About Alan Rutherford
Alan started his career in classic advertising agencies including Allen, Brady and Marsh and Dorland advertising.
A significant career move to Ogilvy and Mather in the 1980s saw him work his way to become Group Head in the media department running the Guinness media account amongst others. In 1988 he became deputy Media Director and was invited to join the Ogilvy board. In 1991 Alan took up the Media Director's position going on to launch Ogilvy and Mather’s independent media company; Ogilvy Media, which was later, rolled out across Europe.
1994 saw Alan become Director of Ogilvy Europe where he had account responsibility for Guinness, Kodak, IBM and in 1995 he managed the prestigious campaign roll out launching the Sony Playstation across Europe.
In 1998 Alan was approached by Unilever and moved to the CPG giant tasked with creating an internal communications network. Here, he was responsible for a series of ground breaking initiatives including the launch of channel planning, revamping agency relationships, introducing digital and relationship marketing into their marketing mix and instigating Project 40, the largest ever media agency review.
In late 2006, Alan joined Digitas as CEO of its global division, where he developed a global network growing Digitas from two to twenty countries, making Digitas the world's largest digital network.
Three years later Alan opted for a more UK based lifestyle. Today he lives in Kent where he is married with three 'grown up ' children, and amongst accepting the non-executive Chairman role at Volume, Alan has just accepted the Global Presidency of the IAA taking over the mantle at their Moscow congress.
About Volume Group Limited
Established in 1997, Volume is an independent hybrid agency with a unique proposition. Based in the heart of the UK’s Thames Valley, Volume supports industry-leading organisations across the world and in over 100 countries.
Volume combines three core areas of competency; creativity, software development and consulting to offer ambitious businesses a cost-effective and consolidated approach to their marketing and allied operations.
Volume gives clients the conceptual thinking of a top ten creative agency and the innovation of a next generation technology provider. Volume are leaders in the development of digital interaction applications, enterprise portals and video-centric web platforms. Volume build, host and manage a growing portfolio of web real estate and online content for large international organisations across key industry sectors.
Volume’s Professional Services Practice provides strategic support for clients’ brand, communications (internal and external), sales channels and partner relationships through business process modelling and mapping.
Volume is now ranked seventh by B2B income in the 2009 B2B Marketing Communications Agency League Table and ranked ninth overall.
Volume was most recently named 13th in the Top 100 Marketing Agencies outside London, by The Drum, and sits 53rd in Design Week’s 2009 Top 100 Consultancy Survey.