Leeks… Camembert… Action. Be the Star of eatthechef.com.

Welcome to a brand-new cookery video sharing website - where anyone with a video camera can be the star of the show.

London, United Kingdom, December 07, 2009 --(PR.com)-- Whether you’re a foodie, a pressed-for-time professional, a student – or a real celebrity chef - you’ll love eatthechef.com, the new website that lets cooking enthusiasts show off their skills from the comfort of their own kitchen. Launched on 25 November, it is the first ever UK site dedicated to sharing home cookery videos and it’s as simple as boiling an egg. Just record yourself making your favourite dish, submit your video, and feel the fame as you and your recipe go global. If you’re a seafood show-off, a vegetarian virtuoso or just plain crackers, eatthechef.com is your chance to shine as a gastro-icon – and to learn new recipes and techniques from your fellow cookery stars.

The site is being launched by TV chef Simon Rimmer, of Something For the Weekend, who has kick-started proceedings by recording and uploading several of his own step-by-step recipe videos to give you an idea of how to get started.

“This is real cooking, by real people, for real people,” says Simon. “If you’re hungry, you’ll be able to go online and find a video of how to cook everything from a humble bacon sandwich to a sophisticated sauce. But it’s not just packed with recipes and information – it’s also going to be peppered with fun throughout because it lets everyone have a go at being a TV chef. The rules are simple: just don your apron, press ‘record’, and give us a great recipe and a great performance.”

A sparkling, social and cutting-edge way to share your recipes, cookery skills and personality, eatthechef.com is TV cooking by everyone, for everyone. Whether you want to share your food and personality with the world – or you just want to learn how to cook what’s in your fridge – it’s the place to be. eatthechef.com is now live on a computer near you.

Launch promotion: win one of 100 signed Simon Rimmer cookbooks
To celebrate the launch of eatthechef.com, here’s a tasty opportunity to get your hands on a cooking treasure: a signed, personalised copy of Simon’s cookbook The Seasoned Vegetarian. eatthechef.com has a copy to give away to each of the first 100 people to upload a cookery video after the site goes live. It’s packed with recipes that’ll inspire veggies and non-veggies alike – so get your first video ready to upload on November 25…

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Four Communications
Hayley Hope
0870 626 9077
www.eatthechef.com
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