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ViB Holdings, LLC

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Vacation in a Bottle Brings Focus and Relaxation to the West Coast

ViB Holdings LLC Adds Eagle Distributing Company to Roster of Distributors

Dallas, TX, December 02, 2009 --( ViB Holdings LLC, creator and manufacturer of Vacation in a Bottle, today announced a distributing agreement with Eagle Distributing Company.

The Windsor, California based distributor will carry ViB in addition to its alcoholic and non-alcoholic products including beer, water and energy drinks. Vacation in a Bottle will be distributed through Marin, Sonoma, Lake and Mendocino counties.

“The energy drink segment is getting convoluted and ViB was really the first beverage in the relaxation beverage niche. ViB tastes great and is doing really well for us. ViB is showing great potential,” says Mickey Head, Vice President of Sales and Services for Eagle Distributing Company.

Vacation in a Bottle is a family-friendly beverage that contains L-Theanine, the same amino acid that gives green tea its calming and focused effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, caffeine-free, beverage that relaxes, while increasing focus and concentration.

“We are happy to collaborate with Eagle Distributing Company to bring Vacation in a Bottle to Northwest California. This is a great market for ViB and we are looking forward to a very positive response from our California consumers,” says Travis Hollman, co-founder of the leading focus and relaxation beverage.

With the backlash against energy drinks and recent surge in the relaxation beverage category, Vacation in a Bottle is expanding in new markets and retail locations across the country.

“Our product is flying off the shelves and we are expecting ViB sales to hit $6 million this year,” adds Hollman.

Vacation in a Bottle’s two flavors, the original Pomegranate and the new Mango Lime, can be found at local 7-Eleven, AM/PM stores and independent retailers throughout California.

For more information about VIB visit

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun.

Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market.

ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

Contact Information
ViB Holdings, LLC
Kate Hall

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