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Harnessing Social Media for Small Business and Entrepreneurs Subject of December Experts Connection Session

Neal Schaffer, Author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn,” Shares Business-Grounded Advice on How to Profit from Social Media

Novato, CA, December 02, 2009 --( Facebook is now the most popular destination on the Web, and people spend more time on social media sites than they do with e-mail. All businesses are harnessing social media to interact with customers and prospects, and social media is powering online marketing in a way that allows entrepreneurs and small businesses to compete with bigger companies. In the next session of Experts Connection, “Social Media for Small Businesses & Solo Entrepreneurs: How to Level the Playing Field,” social media expert Neal Schaffer will share his insights, grounded in sound business practices, to explain how social media can help you compete against the big companies. The Experts Connection teleseminar is scheduled for Wednesday, December 16, from 4:00 – 5:30 p.m. ET (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (

This teleseminar will explain how to tap into social media to market your business or services. It will help you determine which social media sites will be the most beneficial, whether you need to start a weblog, how to make the most of YouTube, and how to use Twitter as part of the mix. In this 90-minute session, you will learn:

About different types of social media, including blogging, YouTube, LinkedIn, Facebook, and Twitter, and how each can help your business.
How to use a blog as a centerpiece for your social media strategy.
How professionals are monetizing their knowledge through social media with little or no upfront investment.
How to create your social media strategy, including first steps.
How to measure the success of your social media marketing.
Understanding social media advertising and the potential for demographic segmentation.

“The social media revolution is driving new marketing initiatives, and if you are looking to generate brand exposure, you have to join the online conversation,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “The thing I like about Neal’s approach is that he uses practical business sense to determine the best approaches to leverage social media to meet your marketing objectives. If you are looking to compete in the current market, this seminar will prove invaluable.”

For more information, visit the Experts Connection online at

About Neal Schaffer
Neal Schaffer is a passionate speaker, social media strategist, and author of Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. Neal also created the Windmill Networking blog (, a popular and trusted source for information on Linked-In, Twitter, social networking, and social media. Neal is fluent in Japanese and Mandarin and has nearly two decades of successful sales and business development experience in the technology industry in Asia. He also brings a practical and unique perspective in helping businesses and professionals understand how to utilize social media…one that is grounded in solid business logic.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.


Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
Contact Information
Tom Woolf
415 259 5638

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