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2ergo Expands Americas Management Team

Bolsters New York City office and establishes presence in Los Angeles with two key hires.

Arlington, VA, December 02, 2009 --( 2ergo, a leading global provider of mobile products and solutions, today announced the appointments of Jim Beddows as Vice President of Business Development, Americas and Michael Scully as Vice President of Marketing, Americas. These two new hires join the 2ergo Americas management team following the recent appointment of John Orlando as the region’s Managing Director. Beddows will focus on the media and entertainment sectors and be based in Los Angeles, 2ergo’s first presence on the West Coast, while Scully will be based in the company’s expanding New York City office, which officially opened its doors in early 2009.

“The market opportunity for mobile products and services in the United States and Latin America is massive,” said Chris Brassington, Group Managing Director of 2ergo. “With the recent addition of John Orlando, Jim Beddows and Michael Scully to the Americas management team and our record of success in the Americas region over the past decade, 2ergo is ideally positioned to capitalize on this opportunity.”

“Jim and Michael fit perfectly with our team, and I am thrilled to have them on board,” said John Orlando, Managing Director of 2ergo Americas. “Both are established figures in the mobile arena, and their industry experience will be extremely valuable in driving the direction of 2ergo Americas as we aggressively grow our business.”

Jim Beddows joins 2ergo with more than fourteen years of experience building profitable businesses and launching ground-breaking services in digital and mobile as Head of Content and Application Partnerships at MSN Mobile, Vice President of Mobile Entertainment at 20th Century Fox, and Regional Managing Director of Asia at Disney Interactive. He currently serves as Board Chair for the Mobile Entertainment Forum Americas, as he has since 2008.

“I am excited to join 2ergo because of the company’s full suite of cutting-edge mobile products and services and its first-class operations team that supports partners on a global basis,” said Beddows. “Mobile is the most personal, engaging and interactive communications medium, but the industry is only realizing a small percentage of the opportunity. 2ergo’s solutions help companies capture more of the opportunity, be it revenue generation or cost cutting from either consumer or business-to-business initiatives.”

Michael Scully brings more than ten years of digital and mobile leadership experience, spanning both the carrier and mobile device manufacturer markets. As Head of Music and Mobile Content at Virgin Mobile USA, Michael brought a portfolio of innovative services to market, generating significant new revenue growth. He also managed global strategy and execution planning for Nokia’s burgeoning content and software business (now Ovi Store).

“I have been thoroughly impressed with 2ergo’s best-in-class product portfolio and passion for delivering outstanding mobile experiences,” said Scully. “I look forward to working with the entire team to drive new business and 2ergo’s brand awareness in the Americas.”

These new 2ergo Americas management hires come closely on the heels of recent sector head hires in the UK for Retail and Finance, Telecommunications and Public Sector, and Media and Entertainment, demonstrating 2ergo’s commitment to growing the business globally across its target sectors.

About 2ergo
2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, business, entertainment and media. Its product portfolio includes an innovative suite of mobile publishing, interactive messaging, smartphone applications, mobile ticketing and coupons, and mobile security solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo’s products and services are used by global businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes and reduce costs. Brands such as FOX News, AT&T, O2, Yahoo!, National Geographic Channel, Rightmove and Microsoft have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India, Australia and a partner network in China. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more information, visit

Contact Information
Larkin/Volpatt Communications
Kate Larkin
+1 201-255-0544

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