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Burton Mail Enjoys Tweeting Success

Twitter creates a massive hike in website visitors for local publication.

Burton upon Trent, United Kingdom, December 03, 2009 --( The Burton Mail has enjoyed an exceptional increase in web traffic after using the social networking site Twitter to promote local and national stories. With ‘tweeting’ becoming more popular, re-tweeted stories are finding their way around the internet at a rapid pace, leading to an upsurge in website visitor numbers.

At the beginning of September Burton Mail included an article on their website about a big cat sighting in the local town of Moira, just south of Burton. The story “Big Cat is Making Tracks for Moira” featured locals discussing their sightings and a picture of a mysterious paw print. As wild and unexplained big cat sightings always generate interest throughout the World Wide Web the story went down a storm.

As well as being a networking site where people can interact with one another, the new phenomenon that is Twitter is also proving its worth for advertising and promoting businesses with the potential to increase web traffic dramatically by tweeting stories that are then picked up by other twitterers and re-tweeted. The extraordinary result of this can be that a story finds its way around the globe in a very short space of time. Finding an article of interest and re-tweeting it on other users Twitter pages increases the web presence of a story and this leads to thousands more people seeing the original story and more importantly, the original source.

In this case the original source article originated from the Burton Mail website and after being re-tweeted by another user a whirlwind of visitors flocked to the Burton Mail website to read the original article.

A common misconception that local stories only appeal to local residents was proved completely wide of the mark. A U.S.-based website called Coast to Coast AM picked up on the interesting article by the publication and re-tweeted it on their Twitter account, initiating the global interest in the story.

From there the article enjoyed a snowball effect as it was posted on other Twitter accounts as well as on other social networking sites. Thus the upshot of tweeting was increasing traffic to the Burton Mail website as droves of new site visitors hastened to the newspaper’s website. In fact from the Coast to Coast AM website alone the Burton Mail’s website received 2,750 hits for this article.

With Twitter proving to be a useful tool in the quest for higher web traffic numbers, many newspapers online, both national and locally based publications, are noting the impressive figures that are produced by tweeting articles on Twitter. It has notably increased websites worldwide reputations.

Whilst enjoying such a massive hike in website visitors from the article through tweeting, Burton Mail will be hoping for more successes through other stories placed on the networking site.

Contact Information
Burton Mail
Lynsey Calver
0207 607 5650

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