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Siteworx VP of User Experience, Giovanni Calabro to Co-Present, How to Manage Large-Scale Interactive Projects, with American Diabetes Association, Dr. David Nickelson

Reston, VA, December 03, 2009 --( Siteworx Inc., a leading interactive agency with deep roots in Web content management (WCM) announced that its VP of User Experience Giovanni Calabro and the American Diabetes Association’s Director of Internet Strategy & Marketing, Dr. David Nickelson, will co-present , “How to Manage Large-Scale Interactive Projects.” The event is part of the American Marketing Association DC Chapter’s “How To” series of workshops designed to provide marketers with practical educational sessions that address their day-to-day needs.

The event will take place Tuesday, December 8 from 12-2 pm at the John Hopkins University campus in Washington, D.C. Interested participants can register at or visit AMADC’s website. "This is a 'must see' program for anyone who engages in or wants to learn more about interactive media and social marketing", said Brendan Hurley, President of the Washington, DC office of the American Marketing Association. "This is where the future of marketing lies."

The panel discussion will provide attendees with an end-to-end view into the components of a successful interactive project implementation utilizing the American Diabetes Association’s recent launch of as a case example. Topics to be covered include:

o Top strategies for developing effective requirements
o Best practices in gaining stakeholder alignment and buy-in
o Key tools and technologies to ensure transparent communication and decision-making
o Major success factors in interactive projects and roadblocks marketers should avoid

Giovanni Calabro has over 13 years of experience leading interactive research and design efforts for a wide range of clients including USAToday, MTV Networks, NPR and JP Mogran Chase.

Dr. David Nickelson has more than 16 years of executive-level leadership, governance, Web and IT experience for energetic, entrepreneurial non-profit organizations. Dr. Nickelson is a psychologist with deep knowledge of general health and mental health from the scientific, consumer, provider, and payer perspectives. He is also a lawyer with substantial general science and health science policy development and advocacy background.

About Siteworx, Inc.
Siteworx is an award-winning interactive agency with deep Web content management (WCM) roots and a proven track record helping clients achieve business results. Interactive marketers, Web strategists and technology leaders turn to Siteworx for our unique combination of design and technology expertise. While iphone/mobile apps, complex search and analytics integrations and social media strategies are tools of the trade, our singular focus is designing and building elegant, addictive and enduring Web interfaces. Siteworx is a Microsoft Gold Certified Partner. Learn more at

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Siteworx, Inc.
Shadee Sedghi

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