Industry Expert Launches Definitive Blog For Franchise Community

Site Will Feature News and Commentary and More

Chicago, IL, October 10, 2006 --(, an objective blog covering the franchise industry, was introduced today. The author, Rhonda Sanderson, is an industry expert who started a public relations firm specializing in franchising in 1984. She has been quoted in Forbes, Restaurant Marketing, Wall Street Journal, Working Woman and many other news publications nationwide and her writings have also been published in a variety of publications in the franchise industry. 

Involved in the world of franchising since 1981, Sanderson joined the International Franchise Association in the late 1980s and discovered a diverse community of talented individuals heading up companies in a variety of industries. The common denominator was that all of these companies had chosen to grow via a franchise business model. 

“I am continuously amazed by the number of talented people entering the franchise community daily,” says Sanderson. 

The blog will contain news stories related to the industry with commentary from Sanderson. Categories will include franchises in a variety of industries such as Business-to-Business, Restaurants, Health & Beauty, Pet Care, Service and Retail with additional categories for industry events, earnings reports and veterans entering the franchise community. 

Plans are in the works to feature additional commentary from guest franchise experts and to bring more advertising to the site.

Sanderson & Associates
Courtney Thomas