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'Thinking Now' About the Strength of Your Brain - New Free Chinese iPhone App for Brain Training

Thinʞnao is a new Asian company involved in developing iPhone apps especially for the burgeoning Chinese and Japanese markets. Their inaugural product is an educational iPhone app billed as an electronic game similar to Hasbro's Boggle, but with Chinese characteristics.

Beijing, China, December 04, 2009 --( Thinʞnao, a new mobile device app development company, has just released the full and free versions of their inaugural iPhone app, aimed specifically at the Chinese iPhone market segment.

Thinʞnao's flagship game is played using characters 'printed' on virtual tiles. Players select from a set of ten random vibrating characters and then race against the clock to find as many two, three or four character words as they can, and at least one 'chengyu' idiom to advance to the next round - or the game is over.

There are two paid versions of the iPhone/iPod Touch app, one which uses traditional characters and another which uses simplified characters. Thinʞnao also makes a LITE versions for players who'd like to try before they buy.
Thinʞnao's inaugural app is riding the crest of two separate trend-waves in iPhone apps:
· The trend towards buying and using apps that combine entertainment and education, rather than keeping them separate
· The trend towards developing iPhone apps specifically for Asian markets.
David Van Dyke , CEO at thinʞnao, believes that apps like this are long overdue. "Chinese consumers are buying iPhones and other mobile devices in droves. Yet they feel largely ignored by iPhone app developers - thinʞnao is aiming to rectify that."

The potential for these iPhone and other Wifi-downloadable apps in China is enormous, with 640 million mobile phone users, and 117 million mobile internet (Wifi) users as at end 2008. The number has already grown enormously, and revenue in this sector is only predicted to climb.

Vocabulary games such as crosswords for the English speaking world, and similar Asian versions, have been shown to play a vital role in protecting against Alzheimers disease. US residents in their 70s who read, did crosswords or jigsaws were 2.5 times less likely to develop Alzheimers disease. The benefits of edutainment can be seen right throughout life, however, Mr Van Dyke believes: "We all like to have fun while we learn, and the lessons sink in better when you’re having fun", he said.

About Thinʞnao:
thinʞnao creates, builds and sells educational, interactive, fun, touch-screen mobile games for the Greater China and Japanese consumer markets. thinʞnao makes word puzzles, knowledge tests and quizzes that to provide a brief, but addictive, entertainment experience. thinʞnao apps are both intellectually challenging and esthetically pleasing and can also be shared: one player against another or against someone else online.

The Apple iPhone/ iPod touch is the first platform to host thinʞnao apps. Others, including Android and the Ophone, are soon to come. thinʞnao is led by an international team of mobile, internet, telecom and IT industry veterans and is headquarted in Hong Kong with its publishing and development teams in Beijing, China.

For more information please contact:
David Van Dyke
CEO, thinʞnao mobile software

Contact Information
Chris Liu

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