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HellCat Customs

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Rise from the Ashes Poker Run on Dec. 12th to Raise Funds for Local Fire Victims

Friends hosting a Poker Run to benefit HellCat Customs who recently lost their home and business in a tragic fire. Proxy riders available for anyone who wants to participate but is unable to attend. All proceeds will go directly to HellCat Customs.

New River, AZ, December 04, 2009 --( Friends and family of HellCat Customs are hosting a Poker Run on Saturday, Dec. 12 to raise funds for Jason Sarratt and Kelly Rogers, owners of HellCat Customs who lost their home and business in a massive fire on Nov. 3.

The 75 mile Poker Run begins and ends at Roadrunner Saloon in New River. Check in is 7:30a.m. - 9:00a.m., kickstands are up at 9:00 a.m. There are Ghost Riders available to proxy for riders unable to attend. Participation in the Poker Run is $10.00. There will also be 50/50 and raffle tickets for sale. All funds will be used to help the family rebuild their custom motorcycle business, HellCat Customs ( of Mesa, Arizona.

In a Poker Run, participants visit five to seven checkpoints, drawing a playing card at each one. The object is to have the best (or worst) poker hands at the end of the run. The Poker Run is not just for motorcycle riders, anyone is welcome to join.

“Over the past ten years, Jason and Kelly have grown HellCat Customs of Mesa into a well-respected custom bike building business known throughout the country. They lost everything in minutes. Jason has given so much to the community and never asked or expected anything in return, so we’d like to pay it forward. Our goal is to raise funds to help get them and their employees back in business as quickly as possible,” said Fred Horton, organizer of the Poker Run event.

Many local businesses have joined in to support the fundraiser. Sponsors include the Roadrunner Restaurant & Saloon, Buddy Stubbs (Phoenix & Anthem), Wild Horse West, Joeta’s Leather, TEAM Arizona, Hardcore Watch Co., Paul Yaffe, EB Lane, Oregano’s Pizza Bistro, and others. The sponsors are donating facilities, discounted fare and merchandise.

For more information on the Poker Run and to register contact Smooth at (602) 290-5968 or email

Phantom Riders can register at Motorcycle Travel America. MTA will donate $1 for each entry. (

Contact Information
Fred "Smooth" Horton
Attached Files

Rise From The Ashes Poker Run
Rise From The Ashes Poker Run on Dec 12th To Raise Funds for Local Fire Victims
Filename: Poker-Run-Final.jpg

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