Give and Get with The 420 Times

Los Angeles, CA, December 05, 2009 --( The 420 Times, Southern California's premiere magazine of medical marijuana and natural healing has joined with the nation’s largest marijuana reform organization, the Marijuana Policy Project, to help promote public awareness and activism.

The 420 Times is the first medical marijuana publication to offer the opportunity for local advertisers to support a national, statewide and local advocacy organization.

The magazine is offering interested dispensaries, referring physicians and natural healers who wish to promote their business or dispensary in The 420 Times the opportunity to get discounts on their display ads based upon their recent donations to the non-profit lobbying group, the Marijuana Policy Project. The promotion, “Give and Get with The 420 Times,” starts December 3rd, 2009.

"We’ve always been a strong advocate of activism from within the community and now we can encourage others to join the fight for reform and medical rights," says Editor Brian Lancer of The 420 Times. Through our association with one of the most prominent national non-profits in the field, the Marijuana Policy Project, we can help fight for freedom while increasing patient access to needed medicine and services."

Potential advertisers only need to show the magazine proof of their donation to the Marijuana Policy Project (within the past 30 days) for the discount to be applied. Lancer adds that, “Advertisers can donate this month and receive a discount, they can even donate again to MPP and receive another discount for the following month. We want to support the medical marijuana movement and organizations with money-where-your-mouth-is activism.”

"Over the past year, the nation has paid more attention to marijuana law reform than ever before. People around the nation, from Maine to Arizona, are standing up for freedom and the right to significantly improve their quality of life through marijuana’s numerous medical applications. Because California is the nation’s oldest medical marijuana state and the mecca of medical marijuana knowledge and innovation, the Marijuana Policy Project is thrilled to join forces with The 420 Times and its network of leaders in that industry," says Sarah Lovering, Development Officer with the Marijuana Policy Project (MPP). “When on-the-ground medical marijuana providers and other professionals have the opportunity to promote their services through The 420 Times — and simultaneously support policy change that will directly benefit them, it’s a win-win for everyone. We're proud to join with The 420 Times as a trusted partner in our efforts."

Complete details on the advertising program are available online at the magazine’s Web site at:

For more information on Marijuana Policy Project, or to donate, visit their Web site at:

The 420 Times
David Brian