Round Lake, IL, December 09, 2009 --(PR.com
)-- Ezdirectmail, a leader in full turnkey direct mail postcard programs for pizza and restaurant stores, has launched a revolutionary new mover program and accompanying website: www.NewMoverMagnetPostcards.com.
The fully automatic new customer acquisition program utilizes a jumbo postcard with a refrigerator magnet affixed to the postcard for unbeatable in-home awareness.
“Pizza stores and restaurants have long used new mover programs to generate new business with varying levels of success”, says Steven Lanham, the owner of Ezdirectmail. “Owners often cite response rates of 10%, 15% or higher from such mailings, but when it comes to encouraging continued loyalty after this initial mailing, that’s genuinely more difficult” says Lanham. “A fridge magnet is like having an indoor billboard in the highest traffic area of the home – you can’t beat that type of continual awareness and advertising”.
The program is full turnkey from start to finish and includes free custom design services. There are also no mailing minimums, contracts or monthly account fees. Incredibly, the cost of the magnet mailer program is less than some other new mover programs that utilize only a postcard or letter/envelope format. Customers also receive a copy of the mailing list on peel and stick labels for additional follow-up or response tracking.
Because of the size of the postcard – 5.5” x 8.5” – it stands above regular mail for immediate impact and attention. The card is printed in glossy full color on both sides on heavy-weight card stock. The business-card-sized magnet is also printed in full color and adhered to the postcard with removable glue. Lanham mentions that according to the Direct Marketing Association, a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard. “This translates into more response and much more value than other forms of direct mail”, says Lanham.
Pizza and restaurant owners have the ability of deciding exactly where to mail and how much to spend. Lanham says that offering free design services, eliminating mailing minimums and contracts will allow even small operators to take advantage of this powerful in-home marketing tool virtually risk free.
For a free postcard sample or more information, please visit www.NewMoverMagnetPostcards.com or call 800-249-9984.