San Francisco, CA, December 10, 2009 --(PR.com
)-- Carmine Gallo's Talking Leadership, a Webzine dedicated to the art of leadership and communications, recently featured an interview with salesforce.com founder and CEO, Marc Benioff. Visit www.talkingleadership.com to learn more about how Benioff used communication skills to build salesforce.com from a startup to a $1 billion powerhouse.
In the far-reaching interview, Benioff discusses the "huge role" communications played in building the company among staff, customers and journalists. Benioff gives practical advice on crafting a story that sells the brand message. Benioff is also very open about the "friendships" he formed with journalists. According to Benioff, "We gave the media something different. We gave them something new. We always positioned ourselves as revolutionaries. Although reporters might not care about a tiny startup with little revenue and few customers, they did care about a startup that pledged to upend an industry leader."
Learn more about effective communication and presentation skills by reading TalkingLeadership's latest interview with salesforce.com CEO, Marc Benioff. The entire transcript of the interview can be found at www.talkingleadership.com.