Phoenix, AZ, December 10, 2009 --(PR.com
)-- Mind the Gap Marketing Solutions, a business to business marketing company specializing in website marketing, marketing strategy, graphic design, grant writing and proposal writing, received national certification as a Women’s Business Enterprise by the WBEC-West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
Studies show that certification is a viable business strategy for women business owners and could not have come at a better time for Mind the Gap Marketing Solutions, as the federal government requires corporations to diversify their supply chain and large corporations realize the importance of multiple perspectives that help them compete in global markets. For example, a recent e-mail from Procter & Gamble, obtained exclusively by Adweek, shows that the company plans to raise their quantity of diversity suppliers, especially in the realm of marketing.
“We are thrilled to be officially certified by the WBENC as a Women’s Business Enterprise,” Andrea Norman, Company Principal and CEO said. “Although we intend to be chosen for our quality services, this certification affords us a unique opportunity to access sophisticated corporations that understand the importance of a diverse supply chain.”
According to a new study conducted by the Center for Women's Business Research, women-owned businesses employ nearly 23 million people and those that generate a million dollars or more in revenue, distinguish themselves through their use sophisticated financial management practices, utilization of technology and multiple funding sources.
Certification by the WBENC immediately qualifies a WBE as a potential diversity vendor with more than 750 major corporations. In this turbulent economic time, these opportunities are well worth the time it takes to wade through the certification process. Whether a company encourages or requires that their suppliers include WBEs for certain contracts, it certainly opens doors for women-owned firms like Mind the Gap Marketing Solutions to showcase their abilities and expertise.
WBENC’s national standard of certification implemented by the WBEC-West is a meticulous process including an in-depth review of the business as well as a site inspection. To date, 100 certified WBEs have revenues of more than $50 million; 60 have revenues of more than $100 million; and six have revenues of more than $1 billion.
To learn more about Mind the Gap Marketing Solutions, please visit www.mindthegapco.com
About Mind the Gap Marketing Solutions
Mind the Gap Marketing Solutions is a full-service marketing firm in Phoenix, AZ that specializes in website marketing, marketing strategy, graphic design, grant writing and proposal writing. Mind the Gap develops highly effective marketing campaigns that include web development, search engine optimization, social media marketing and traditional marketing materials while providing clientele with a high return on investment.
The Women’s Business Enterprise National Council is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.