New Year, New You! Take the Habit Factor® Challenge

The longest journey begins with a single tap. Take the Habit Factor® Challenge and see dramatic changes in your life—and win up to $500 in the process.

San Diego, CA, December 10, 2009 --( Equilibrium Enterprises Inc. (EEI), a leading provider of iPhone apps that focus on self-improvement and personal success, has announced two new contests: The Habit Factor® 30-Day Habit Challenge, and the 90-Day Goal Challenge.

The New Year is the perfect time to set new goals, and the Habit Factor iPhone app is designed to help you create and instill the habits that will help you achieve those goals successfully. Now, EEI is offering even more motivation: The Habit Factor® 30-Day Habit Challenge, and the 90-Day Goal Challenge.

Take the Challenge
To enter the Habit Factor 30-Day Challenge, register on the EEI Web site (, and then identify a habit you are motivated to create in the next 30 days. Do you want to run three miles three times a week? Give up caffeine or alcohol? Rise at 6 a.m.? Whatever the healthy habit you choose, type it into your Habit Factor iPhone app and log for 30 days. The app does the rest by charting your progress.

To take the 90-Day Goal Challenge, think a little bigger. Register on the EEI Web site, and identify a goal you would like to achieve in the next 90 days. Do you want to run your first marathon? Or, quit smoking? Maybe you’d like to lose 20 pounds? Once you know your goal, identify at a minimum the three key habits that will get you there and track them via The Habit Factor® app.

To be eligible to win, participants in both categories will submit their tracked progress (charts) and an essay about their experience; the winning submissions will receive prizes ranging from iTunes gift cards to $500 cash.

The Habit-Goal Connection
“The Habit Factor® has helped me to achieve and enjoy some life-altering experiences, and I’ve seen how it has dramatically improved the lives of others,” says Martin Grunburg, publisher of the Habit Factor® iPhone app. “I really wanted to share this simple technique and new technology I’m certain will help people to reach any goal.”

There is no denying that it is our habits, collectively, that determine the quality of our life. It's been said that “habit equals character, and character equals destiny.” To that end, The Habit Factor® helps you to quickly establish, track and align your habits with your desired goals to improve your character to enable more precise achievement. The Habit Factor® also helps you maintain a sense of well being and balance by allowing you to associate each habit with one of the four core pillars for personal wellness and success: Mind, Body, Spirit and Social.

About Equilibrium Enterprises
Equilibrium Enterprises, Inc., delivers personal development publications and apps designed to foster achievement and success by applying age-old precepts using mobile tech devices (currently iPod/iPhone). For more information and complete contest details, terms and conditions, visit

Equilibrium Enterprises
Gretchen Grunburg