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Moon Valley Software

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Local Habit, A Local Marketplace Community

Moon Valley Software teams up with Dream Local, Inc., to advance social networking relationships in the business world.

Arroyo Grande, CA, December 11, 2009 --( Moon Valley Software pairs its business knowhow with social networking newcomer LocalHabit. Moon Valley will provide development services, consulting, and support for LocalHabit, creating a “local networking” community through transformative heuristics, matching users based on their locations and their local business interests—dubbed “Habitats” and “Habits,” respectively. Users will have a profile page as a base of operations for getting their business interests out there and getting a feel for what other local establishments similar users enjoy. Businesses, too, will be able to join the conversation, enticing their loyal consumers through promotions and reaching out to new consumers with interests similar to their established base.

The program will first be available in select cities in early 2010. LocalHabit’s goal is to connect people with similar Habits, who can then share advice and recommendations on other businesses in the community. The program will forge these connections through its unique HabitFormer™ algorithm, which employs a combination of user submissions and machine learning to formulate a preference matrix as a basis of relating users to each other. Consumers will be able to publicize local events to one another, such as local yard sales, by means of simple tools. Businesses will also be able to take advantage of the preference matrix and offer targeted, relevant advertising through the HabitAds platform. In this sense, the local networking community builds its own value: As people with similar Habits become increasingly interwoven, advertisers will reach more consumers with the same amount of effort.

LocalHabit will integrate with existing social networking communities to build its own user base, bringing the advantages of their connectivity to the local level. Access to Facebook, Twitter, an RSS feed, and an iPhone app in the first phase of development will then expand to Android, Blackberry and other WAP phones. Additionally, will have a Spanish counterpart at

Moon Valley Software (, founded in 1988 in Phoenix, Arizona, provides fast, accurate, and comprehensive data enhancement services to online publishers of business directories and other media.

Dream Local is a company designed to help the local business owner. It provides online marketing, reputation management, targeted advertising, and e-commerce tools. LocalHabit is the company’s primary venture. For more information, contact

Contact Information
Moon Valley Software
Peter Ryan

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