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Millions Depend on a Few Good Wacks at Wacktrap

Los Angeles, CA, December 12, 2009 --( “That’s the most wack thing I’ve ever heard” is the highest compliment at Wacktrap ( Along with lousy, lame, idiotic or just plain crazy, it doesn’t get better.

Wacktrap opens its virtual doors Friday, December 11, 2009.

Founders Shannon Miller and Suzanne Ziesche have paired in creation and launch of Wacktrap, the website which takes all the outrageous, wack things in life and snares ‘em in one place. A wack ranges from the lame to the seemingly unbelievable or even absurd. “Wacks occur daily, in every industry,” says Miller, “name virtually any type of business, crazy experiences happen.” Customers may have a wack experience related to a retail store, credit card company, bank or service or that wack may just as easily be related to a homeowners association, contractor, attorney, or even doctor.

When Wacktrap founders Miller and Ziesche first learned a California cable repair technician had allegedly been greeted by shotgun and simultaneous demand for television repair, neither was surprised.

Only months prior, a 75-year-old Virginia woman hammered out her frustrations with one of the nation’s most prominent cable providers. She returned to the call center late Monday, clawhammer in hand. Smashing a nearby keyboard and tumbling a monitor, the 75-year-old queried, “Have I got your attention now?”

“Whether Mona Shaw had the attention of that company, she certainly had ours,” says Ziesche. Development of Wacktrap had been in full swing. Miller's and Ziesche’s interest lies in their steadfast belief that her experience mirrors frustrations experienced by millions.

“Many companies either don’t see, or ignore, the fact that every one of us is a person first and foremost. Not one of us is a customer first, and a person second. People want and need to feel heard. When people don’t feel heard, it stirs feelings of powerlessness or even resentment,” says Miller. “Combine service or quality issues with continued feelings of powerlessness,” says Ziesche, “and it’s like tossing a match to lighter fluid.” The message customers are sending to businesses is clear: this relationship is out of wack, imbalanced, and needs to change.

At Wacktrap, members take the negative power out of calamity and turn it into a positive force of even greater power. “Not only are you giving yourself and friends a great laugh but you’re also helping at least one other person simultaneously. How many places can you actually say you don’t want to leave, because you’re feeling so much better than when you arrived?,” asks Ziesche.

“Life is crazy. No one can change all the wack things that occur. Those experiences are, and will remain, part of life. The vital part to understand is that the experiences may be unavoidable, but how we handle those experiences dramatically changes how we feel,” says Miller. After an upsetting or terrible experience, good friends say, “this may seem really bad now, but when you look back later, you’ll laugh about it.” Wacktrap says "let’s laugh about this now. It’s not really as bad as it seems, so you won’t need to look back on it later."


Telephone: (323) 988-7272
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Shannon Miller

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