Kansas City, KS, December 12, 2009 --(PR.com
)-- Knit-Rite, Inc announces a unique approach to product development for their new brand of maternity compression products, Preggers by Therafirm™.
Preggers by Therafirm™ is a unique line of maternity compression products developed by future moms for future moms. Moms-to-be are invited to fill out surveys and try the products, providing opinions on styles, colors, and fit. “Expectant moms are speaking out and we are listening. No more stigma of the old, ‘yucky’ compression that is available in only a few styles, off-trend colors, is uncomfortable, hard to get on, and expensive. We believe you can wear compression and get the benefits it provides and still be fashionable. We want you to feel And look great,” says Kam Howard, Marketing Director. “Our ‘Preggers Mommas’ team will be an integral part of our product and brand development to ensure a full line of healthy products that will benefit them during and post-preggers.”
To be part of the test group, expectant moms can visit www.rupreggers.com and fill out a brief survey and provide info for free test product. Preggers by Therafirm™ also invites anyone to be part of the journey and receive updated product introductions and special promotions by visiting the site and subscribing to the Preggers e-news.
Compression has often been recommended for use during pregnancy to help energize tired, achy legs and to help reduce and prevent swelling. True gradient compression hosiery delivers a controlled amount of pressure greatest at the ankle and gradually decreases towards the top of the stocking promoting better blood flow to help energize tired legs and feet, improve circulation, and assist in the prevention of swelling. They are also ideal for individuals required to sit or stand for long periods of time.
Some lucky mommas never experience any of the discomforts of swelling or fatigue during pregnancy. But because Preggers is a light compression product, it is ideal for everyday wear. Moms can simply appreciate wearing these products because they energize tired, achy legs. And what busy mom couldn’t use a little extra energy, improved circulation, and shaping support? In addition to hosiery and socks, the Preggers line will include other compression garments. “With the help of our Preggers Mommas Team, the Preggers by Therafirm line will be the most complete line of maternity compression garments offered with products ranging from hosiery, socks, and tights to maternity support bands and postpartum compression support,” comments Howard.
For those expectant moms who may want or need more support, Therafirm offers a full line of true gradient compression hosiery in mild, moderate and firm support as well. With experience of manufacturing compression hosiery for more than 50 years, Therafirm continues to innovate compression garments. While compression stockings have been around for decades, Therafirm compression hosiery products are not "your grandma’s compression stockings." They are made with the most beautiful and comfortable fibers out in the fashion industry today. Therafirm uses advanced technologies for developing products that are fashionable and comfortable while delivering the health benefits women need. By offering a wide range of advantages including updated shades, sheer yarns and knit pattern texture options, women can feel good about wearing compression hosiery. Therafirm products are 100% made in the USA in their own manufacturing facilities.
Preggers by Therafirm products will be available through select retailers and online partners. For product availability, consumers can subscribe at www.rupreggers.com for product updates. Currently, Therafirm Gradient Compression Hosiery products can be purchased through select retailers and online partners. For more information visit www.therafirm.com.
Therafirm® branded products are manufactured in the USA by Knit-Rite, Inc., a leading designer, marketer, and manufacturer of innovative textiles for medical and consumer markets. Founded in 1923, Knit-Rite remains committed to the continued research and development, manufacturing and distributing of products that deliver healthy benefits for a better quality of life. For more information visit www.knitrite.com.