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Gary E. Haffer

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Gary E. Haffer in His New Book Explains How SEO Will Help Your Online Business

Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it?

Boston, MA, December 12, 2009 --( Since 2010 is almost here, you will want your website to have more traffic and visibility. Gary E. Haffer’s new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (, explains how to achieve website visibility, traffic and more.

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (distributed by worldwide) is a useful “how-to explanation” book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you’ll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors, increase their search engine rankings and boost the quantity and quality of website visitors.

One business owner states, “Our website was basically invisible on the Internet and after reading only two chapters of Haffer’s book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me.”

If you were wondering how to increase your website’s visibility on Google while avoiding Search Engine roadblocks, get the most from social sites, make people find what they want on your website, or how social networks can help create brand awareness for your business – this is the book that can help.

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts* is available for sale in paperback, online at ( and through additional wholesale and retail channels worldwide and as a Kindle book at

About Gary E. Haffer
Gary E. Haffer (Email: currently serves as an Internet strategist, SEO consultant, newsletter advisor, and full -time online marketing consultant. He has optimized over 250+ websites and has written over 500+ press releases from small businesses to Fortune 500 companies. He is the former director of the Apple user group at the Boston Computer Society (, has an entry in Wikipedia, Former Director of Boston Interactive, and has served as an advisor for undergraduate and graduate students at Babson College on generating business plans for new products. He has also written productivity and database software for Apple, Inc., IBM, Commodore, and Casio. Haffer earned his master's degree in business administration from Babson College. For more information, visit

Book Statistics:
Paperback: 220 pages
Language: English
ISBN-10: 1439227470
ISBN-13: 978-1439227473
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 13.9 ounces
Available: and other bookstores

Contact Information
Contact Info:
Gary E. Haffer
PH: (617) 489-2290
You may write to P.O. Box 5, Belmont MA 02478

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