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IDX, Inc.

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Custom IDX Broker Enables Sally Bookman to Create a Unique Branding Throughout Her Real Estate Website

IDX Broker uses its custom IDX solution to speed up and simplify the online real estate search for both real estate professionals and their clients.

Eugene, OR, December 16, 2009 --( The IDX, Inc. team is elated to announce the addition of Sally Bookman with Monterey Bay Properties to the rapidly expanding network of real estate agents and brokers choosing to upgrade and enhance the search functions of their websites by incorporating the original IDX Broker software. This new and innovative Internet Data Exchange (IDX) technology has a unique relationship with MLS systems; therefore Bookman is able to display MLSListings Inc. (MLSListings) information directly onto her website, to be viewed as though it is seamless integrated. Consumers will be able to preform the entirety of their real estate search on the web, and all with in the confines of Bookman's comprehensive site.

Access to an administrative login page is available to Bookman with this custom IDX solution integration, enabling her to control literally every aspect and detail of her online real estate business, including the look, layout, design and search options provided, and all from the comfort of her own personal computer. It is here that she can not only create dynamic title tags and custom XML codes, aiding to increase her listings visibility, as well as their chances of syndication to major real estate search engines, such as: Google Base, RSS Feed, Zillow and Truila, to name a few, but she can also view traffic reports, detailing which pages and listings on her site are most popular, and are being viewed most frequently.

Five distinct and comprehensive search options are available for prospective home buyers browsing pleasure, those being:basic, advanced, map, address and listing ID. Each of these search categories offer something new and unique, aiding home seekers in narrowing their results, in effort to find a property that meets their every want, need and desire. IDX Broker is the most highly customizable of its kind, therefore consumers will be able to completely personalize their searches, as well as receive regularly updated information, coming directly from MLSListings, regarding properties that match their preferences, developing a nearly effortless online real estate search process.

About Sally Bookman
Sally Bookman states, “A career in local real estate seemed like the perfect profession for someone who loves meeting interesting people. In time, it became her passion to help people achieve their real estate dreams, living the coastal lifestyle. Since 1974, she has worked tirelessly at it, specializing in selling homes near the ocean. After thirty five years of selling real estate here in Santa Cruz County, she is thrilled to announce that her daughter and her have joined forces to create Team Sally Bookman.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit

Contact Information
IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401

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