London, United Kingdom, December 16, 2009 --(PR.com
)-- WGSN (www.wgsn.com
), the world’s leading authority on current and future fashion trends has released a detailed report containing vital information for brands and retailers in the fashion industry looking to enter the plus size market or to extend their product line to encompass this lucrative and fast-evolving market.
“Plus-size is one of multiple market sectors that is underserved by mass-market retailers. But as plenty of smaller brands and labels can testify, there is strong consumer interest in attractive and well-designed plus-size clothing. Sales growth in the plus-size market is now outstripping that of the regular fashion industry. Major drivers are the increasing number of larger consumers across all age ranges, mainstream retailers adding plus collections, the better translation of trends to larger sizes and the successful targeting of niche markets,” says Business Resource Editor, Angela Rumsey, “During our research we picked up on some interesting retail trends: directional fashion chains in the US market in particular are developing plus-size versions of their collections; supermarkets have expanded their plus-size offers; and online has become fertile ground for selling plus size. We expect this market to continue to develop and a more sophisticated and targeted offer to evolve.”
WGSN’s What’s In Store Editor, Francesca Muston comments, “Plus size is frequently treated as a demographic rather than a size. It’s important to understand the individual customer types looking for plus size product and offer a targeted product selection. Plus size clothes often don’t have great hanger appeal so invest in good mannequins and offer styling tips to really show the product at its best.”
The report is the latest of the popular WGSN fashion market reports which are available for the US, UK, Greater China and Japan.