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Next Generation Nutrition, an Online Specialty Foods Company, Allows Laid-Off Arizona Worker to Turn Downturn Into Opportunity


When Arizona resident Mike Hengy was laid off from his job as a sales representative for a local payroll firm earlier this year, he could have headed straight to the unemployment line. Instead, he went into business for himself, taking sports and nutrition and e-commerce to a new level, while doing what some would consider downright unthinkable: launching an online company amidst one of the worst economic downturns in decades.

Chandler, AZ, December 21, 2009 --(PR.com)-- Here’s a bootstraps story you can literally sink your teeth into. When Arizona resident Mike Hengy was laid off from his job as a sales representative for a local payroll firm earlier this year, he could have headed straight to the unemployment line. Instead, he went into business for himself, taking sports and nutrition and e-commerce to a new level, while doing what some would consider downright unthinkable: launching an online company amidst one of the worst economic downturns in decades.

Hengy, 30, established Next Generation Nutrition at www.ngnutrition.com in September, officially joining the ranks of the growing number of U.S.-based online sports and nutrition suppliers, but with a unique twist. Next Generation is one of the only online purveyors of quality health foods, international food items, organic products for health, home, even pets, that also offers sports nutrition products and health and fitness supplements.

“I’ve always wanted to own my own business, as long as I can remember,” said Hengy, who serves as the company’s president. “When I got laid off from my job I thought, when am I ever going to have another opportunity to take the time to do the research I need to do to put all my ducks in a row and get moving on my dream?”

Hengy’s decision to turn financial uncertainty into opportunity is not exactly new. Economic reports from the U.S. Census Bureau and others over the last couple of years have indicated that, despite widespread unemployment, applications for loans for small business start-ups that include funding for products and services to support business adjustments to the downturn, are on the rise.

In Arizona in particular, this trend may be contributing to the latest unemployment news. According to Arizona’s Department of Commerce, the state’s unemployment rates slipped to their lowest level in five months in November, down to 8.9 percent from 9.3 percent in October.

“I’m pretty sure there are a lot of folks out there like me who were laid off from their long-time careers but, instead of sitting back and riding out the downturn on unemployment, or dipping into their savings, they’ve seized the opportunity to realize a dream while the opportunity was there to grasp,” says Hengy.

Next Generation Nutrition offers a comprehensive selection of domestic and international natural food items via its online “grocery store,” combining products from health food shops, organic supplement stores, and natural vitamin suppliers in a convenient, one-stop online location for healthy food, home, and personal care items.

In addition natural and organic food items from the U.S. and abroad, Next Generation Nutrition offers diet and weight management products, organic and natural bath and spa items, homeopathic healthcare remedies, sleep aids, household cleaning agents and accessories such as blenders and juicers.

“The whole idea here,” says Hengy, “is to make it possible for anyone to enjoy the benefits of eating healthy foods and having access to high-quality natural and organic products and accessories for their home and every day personal use without having to shop around at five different stores and paying outrageously high prices for the privilege.”

As a sales rep. Hengy’s paid close attention to how economic shifts have also fueled changes in the way companies are now marketing their products and services, particularly with respect to social media and viral marketing sites. He’s put his company on Facebook and anyone can become a fan of Next Generation Nutrition by joining at: http://www.facebook.com/#/pages/Next-Generation-Nutrition/158957473925.

About Next Generation Nutrition: (www.ngnutrition.com), Next Generation Nutrition and ngnutrition.com is one of the country’s newest online providers of high quality organic and natural foods, health and sports fitness supplements, home and health care products and natural products for weight loss and sports fitness management.

For more information visit the web site at www.ngnutrition.com, or call (877) 850-7007.

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Contact Information
Next Generation Nutrition
Mike Hengy
877-850-7007
Contact
www.ngnutrition.com

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